Insights Agent, newly trained and now a part of the Monks.Flow AI ecosystem, transforms cultural trends into actionable marketing briefs in hours, enabling brands to move at the speed of culture

NEW YORK, Oct. 8, 2025 /PRNewswire/ — Monks, the global, digital-first, data-driven, unitary operating brand of S4 Capital plc, announces significant updates to Monks.Flow, its AI agent ecosystem designed to accelerate marketing. The latest release introduces Insights Agent, a powerful tool designed to help marketers understand what’s happening in culture and act on it in real time, among other new features.

Insights Agent analyzes live content from online platforms at massive scale. With intelligence like a brand strategist, it identifies fast-moving cultural moments and transforms them into clearly defined, actionable marketing briefs.

“The gap between cultural moment and brand action is a chasm of manual research and analysis paralysis that can take weeks (even months) to cross,” said Will Kelly, EVP, Monks.Flow at Monks. “With Insights Agent, business leaders can instantly understand the most important cultural moments for their brand and have a brief ready in moments.”

Henry Cowling, Chief Innovation Officer at Monks, added, “Brands don’t need more social listening, they need more understanding. Insights Agent matches marketers with the perfect cultural moments to drive their business.”

This addition to Monks.Flow’s AI-powered marketing orchestration capabilities delivers on Monks’ Real-Time Brands approach, which is based on earning relevance by responding to consumer trends as they happen and personalizing content to meet consumers where they are, when it matters most.

To showcase these principles in action, Monks executives Deborah Heslip, Global Chief Client Officer; James Stephens, Global Head of Brand; and Chris Wilhelmi, EVP, Global Head of Data, will be featured in key discussions at Advertising Week New York alongside our partners. They’ll cover new marketing creative models, real-time brand strategies and moving B2B marketing from vanity metrics to real business outcomes.

About Monks

Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world. From crafting tailored, outcome-focused campaigns to modernizing critical infrastructure for the ever-evolving digital landscape, Monks delivers solutions that engage audiences in real time, drive cultural relevance and sustain long-term impact—a tripartite approach that establishes it as a trusted partner to the world’s most innovative brands.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions’ Top 10 Creative Companies (2022-24) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks was named Webby Production Company of the Year (2021-24) and achieved a record-breaking number of FWAs.

About S4Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.

Our strategy is to build a purely digital advertising, marketing and technology services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on ‘faster, better, cheaper, more’ execution in an always-on consumer-led environment, with a unitary structure.

The Company now has approximately 6,900 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group’s last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

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