RudderStack
fuels success in Analytics & Measurement: Data Capture & Customer Analytics through collaboration with Snowflake AI Data Cloud
SAN FRANCISCO, Oct. 1, 2025 /PRNewswire/ — RudderStacktoday announced that it has been recognized by Snowflake, the AI Data Cloud company, as an Analytics & Measurement for Data Capture & Customer Analytics “One to Watch” in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. RudderStack was identified in Snowflake’s report as one to watch in the Analytics & Measurement for Data Capture & Customer Analytics category.
The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading Snowflake assessed the use of marketing technologies by more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories.
“We’re proud to be named a company to watch in Snowflake’s 2026 Modern Marketing Data Stack report in Analytics & Measurement for Data Capture & Customer Analytics,” said Soumyadeb Mitra, CEO of RudderStack. “As we deepen our work with the Snowflake AI Data Cloud, our goal is to give joint customers the tools they need to make smarter, more data-driven decisions.”
RudderStack’s deep integration with Snowflake enables Martech and Adtech teams to accelerate time to value with clean, compliant, and complete data at their fingertips. RudderStack enables teams to stream behavioral data from every source to Snowflake in real-time, quickly build unified customer profiles, and enable data downstream to power advanced use-cases from attribution modeling to predictive analytics and AI-powered personalization.
“RudderStack has become an important player to watch in the Analytics & Measurement for Data Capture and Customer Analytics space, helping marketers keep up with fast-changing demands,” said Denise Persson, Chief Marketing Officer at Snowflake. “We’re excited to keep building on our work together as RudderStack grows its capabilities on the Snowflake AI Data Cloud.”
Wyze
, a leading smart home technology company, used RudderStack and Snowflake to transform their customer data strategy and unlock real-time personalization capabilities. By using RudderStack Profiles with Snowflake’s AI Data Cloud, Wyze unified fragmented customer data across multiple sources to create comprehensive customer 360 profiles. This integration enabled them to deliver 3x more campaigns driven by ML models, resulting in increased conversions and more relevant customer experiences. The solution also delivered significant operational improvements, with a 10x increase in engineering team productivity and 3x increase in AI/ML team productivity by reducing data pipeline maintenance overhead.
“When you have the power of RudderStack and Snowflake in hand, you can blast off right away,” said Wei Zhou, Director of Engineering at Wyze. “It’s so much easier to build a machine learning model once your designs are driven by clean data, useful user features, and 360 customer views.”
Learn more about the 2026 Modern Marketing Data Stack here.
About RudderStack
RudderStack is the only enterprise-grade data infrastructure for collecting, transforming, and delivering customer event data wherever it’s needed in real time. With its data-cloud-native architecture, companies can move data with control and safety while maintaining full ownership. Robust integrations eliminate low-level work, so data teams can reliably connect customer data to business tools, data clouds, and existing streaming pipelines while quickly adapting to changing business needs. Integrated governance tools provide unparalleled control to enforce data quality and compliance in pipeline, so every downstream team can move faster with confidence in their data. RudderStack is the customer data foundation for smarter decisions, more powerful AI/ML, optimized marketing spend, and better customer experiences at industry-leading companies like Footlocker, Wyze, Glassdoor, and Allbirds. Visit RudderStack.com to learn more.
Contact: Ricky Spiese | [email protected]
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SOURCE RudderStack
