United Real Estate’s growth trajectory continues to defy market gravity, powered by strategic expansion and agent-first innovation

DALLAS, Sept. 4, 2025 /PRNewswire/ — United^®Real Estate is pleased to share that President Rick Haase has been named a 2025 HousingWire Vanguard, joining an elite group of 100 leaders recognized for shaping the future of housing. This honor comes as United accelerates its bold plan to double in size over the next three years.

“In just five years with United, our firm grew from 3,700 to 5,000+ agents and posted record sales.”

Learn about United’s bold growth goals in this Real Estate News article.

During Haase’s leadership, he and the United team achieved a 727% five-year growth rate, earning a place among the top ten national brokerages. The company now spans 34 states, 170 offices, and more than 25,000 agents, generating over 73,000 transactions and $26.3 billion in sales volume in 2024.

“This recognition is not about me—it’s about the thousands of agents and brokers who trust United to help them thrive and execute plans every day,” said Haase. “We’ve built a model that empowers professionals to keep more of what they earn, and we’ve done it by staying true to our mission: improving the financial trajectories of our agents’ and broker-owners’ careers and lives.”

Discover more from Haase on leading with purpose in this HousingWire article.

CEO Dan Duffy reflected on the significance of Haase’s recognition:

“Rick’s Vanguard honor is a testament to the kind of leadership that doesn’t just respond to change—it anticipates it. His ability to align our mission with market realities has propelled United forward, even in the most challenging environments. Rick leads with clarity, conviction and a deep respect for the professionals we serve. This recognition affirms what we at United already know: Rick is a transformative force in our industry.”

United’s flat-fee, transaction-based model continues to attract top talent, offering agents and brokerages greater financial freedom and access to the Bullseye™ Agent & Broker Productivity Platform. This proprietary technology enables scalable growth while maintaining high-touch support.

Co-Founder Steve Wagner of Virtual Properties Realty (a United company) commented on United’s positive impact on his firm:

“Rick’s recognition affirms what our agents experience every day: United’s agent‑centric model and world‑class brokerage support. In just five years with United, VPR grew from 3,700 to 5,000+ agents and posted record sales—proof that the right training, marketing and technology move the needle for our people and our clients. It’s been exciting to watch.”

United’s expansion strategy includes mergers and acquisitions, franchise affiliations, and organic agent migration—all aligned with its mission to improve the financial trajectory of agents and brokers.

See the original press release posted in United Real Estate’s newsroom.

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 35 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024. For more information, visit our official newsroom and access the full press release, multimedia assets and related news at UnitedNewsRoom.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes over a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.6 million listings data warehouse generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 25,000 real estate and auction professionals across four continents. United Real Estate Group produced 90,000 transactions and $30.7 billion in sales volume in 2024. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.

To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.

Press contact:

April Gonzalez

Media & Investor Relations

United Real Estate

[email protected]

504-237-3500