Future of AIAI

Rethinking Privacy in the Age of Generative AI

By Amanda Levay, CEO and Founder of Redactable

As generative AI tools rapidly reshape industries, organizations face a pivotal question: how can we harness their potential without compromising privacy and compliance? Legal and compliance teams, oftentimes the last line of defense, now find themselves at the forefront of this transformation. They are being called on not only to mitigate risk but also to help define the responsible use of AI.  

A Growing Divide: Innovation vs. Privacy 

Generative AI is changing workflows across the legal sector, from drafting contracts to conducting due diligence. These tools offer the promise of enchanted productivity and streamlined operations. Yet with this increased speed and efficiency comes an unsettling trade-off: the erosion of privacy safeguards.  

Legal departments handle highly sensitive data, confidential contracts, regulatory records, and personally identifiable information (PII). When these are processed through general-purpose AI tools that may store or learn from user inputs, the consequences can be significant and in some cases, irreversible. Sensitive legal materials fed into publicly hosted AI models could inadvertently contribute to the model’s training data, potentially exposing private documents.  

Despite widespread adoption, Thomson Reuters reports that 26% of legal organizations are already using AI; many firms, however, lack clearly defined usage policies. This absence of governance creates dangerous blind spots. Feeding a merger agreement into a publicly hosted AI model, for instance, could inadvertently expose proprietary information. Worse, generative tools may miss key compliance cues, particularly in complex regulatory contexts like healthcare, finance, or government contracting, where a single misstep can have substantial legal and reputational consequences. 

Compliance Isn’t the Enemy of Innovation 

There’s a persistent myth that prioritizing compliance stifles innovation. In reality, the most forward-thinking organizations are those that bake privacy and accountability into every layer of their tech stack. They’re not waiting for regulators to catch up; they’re leading with intention and modeling ethical AI governance as a competitive advantage.  

According to a National Cybersecurity Alliance survey, 55% of employees using AI tools at work haven’t received training on associated risks. This is occurring even as laws like the EU AI Act and California’s CPRA tighten regulatory scrutiny. These frameworks are only the beginning; similar regulations are gaining traction globally. It’s no longer acceptable to lean on the excuse: “the AI made that decision.” Organizations must now provide transparency, traceability, and justification behind every model-assisted outcome. 

This means rethinking the entire AI development lifecycle, from data collection and model training to deployment and post-decision auditing. It also means building systems that can be explained and defended, not just optimized for speed.  

Building Responsible AI for Legal Use Cases 

How can organizations build AI systems that respect the gravity of legal data? 

Start with the infrastructure. AI platforms should be designed to: 

  • Automatically detect and redact sensitive information. 
  • Route data securely based on context and classification. 
  • Log and audit decisions for full traceability. 

These technical safeguards must be built in from the start, not retrofitted after deployment. Security, privacy, and legal alignment must be considered as more than optional enhancements, but as essential design requirements. 

Equally important is human-in-the-loop oversight. Legal interpretation is highly contextual. A clause that’s innocuous in one jurisdiction could be problematic in another. Embedding legal professionals into the review and decision process ensures that AI recommendations are vetted through an experienced lens. 

Furthermore, organizations should formalize internal policies that govern AI usage across teams, ensuring every employee understands when and how to use these tools appropriately. A clear delineation of AI’s role within legal workflows helps prevent accidental overreliance or security issues.  

Fostering a Culture of Accountability 

Embedding responsible AI isn’t a tech upgrade; it’s a cultural shift. Leadership must champion a cross-functional approach, where engineers consider edge cases, compliance teams translate legal requirements into operational standards, and legal professionals understand the boundaries of AI capabilities. Everyone must be part of the conversation.  

The foundation of this culture is transparency: 

  • Are your AI decisions auditable? 
  • Can outcomes be explained to clients or regulators? 
  • Do you know what data your models were trained on? 
  • Who is accountable if something fails? 

If the answer to any of these questions is “we don’t know,” that’s a sign it’s time to reevaluate. Transparency isn’t just a best practice, it’s a safeguard, a reputational asset, and increasingly, a regulatory requirement. 

Organizations must go beyond compliance checkboxes and cultivate a culture where ethical decision-making is valued and operationalized. This includes providing continuous training, performing risk assessments, and fostering open discussions about limitations, trade-offs, and long-term implications. 

Looking Ahead 

Generative AI presents a tremendous opportunity to improve legal and compliance functions. But innovation without accountability is a fragile proposition. By embedding privacy, transparency, and human oversight into every layer of AI development and deployment, organizations can build not just efficient systems but resilient, trustworthy ones. 

Privacy is not a constraint. It’s the foundation of responsible innovation. 

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