Market research technology veteran to help guide next phase of growth in research quality innovation

NEW ORLEANS, July 29, 2025 /PRNewswire/ — Rep Data, the market research industry leader in survey fraud prevention, today announced that Joseph “Joe” Baldini has joined its Board of Directors. Baldini brings more than two decades of product development and enterprise technology leadership to support RepData’s next phase of growth and innovation.

Baldini’s remarkable experience spans both high-growth startups and global enterprises. As Chief Information Officer at Kantar, he defined and delivered the company’s technology strategy across all market research divisions worldwide. Prior to that role, he served as Vice President of Engineering and Product Development at Lightspeed GMI (later acquired by Kantar). His resume also includes senior technology roles at Apollo Intelligence, Muze Inc., Sabey DataCenter, Exodus Communications, and Premera Blue Cross.

“We are thrilled to welcome Joe to Rep Data’s board,” said Patrick Stokes, Founder & CEO of Rep Data. “His unmatched record of building and delivering on world–class technology will be instrumental as we scale our Research Desk and Research Defender platforms. Joe’s experience at Kantar and Lightspeed GMI aligns perfectly with our mission to deliver the most reliable, repeatable data collection solutions in the industry.”

“Joe’s strategic vision and deep engineering expertise will sharpen our R&D roadmap,” added Vignesh Krishnan, Chief Technology Officer of Rep Data. “His guidance on our board will accelerate our already industry-leading quality initiatives and further cement Rep Data’s leadership in fraud prevention for market research.”

As Rep Data continues to grow, Baldini’s expertise will support the company’s transformation of data collection through tech-forward innovation—delivering high-quality insights at scale with robust fraud prevention and a modern ResTech infrastructure. His addition to the board further strengthens Rep Data’s position as a trusted partner in delivering faster, cleaner, and more consistent data to researchers across industries.

About Rep Data

Rep Data is a technology-driven data and insights partner, helping insights professionals streamline initiatives with a focus on data quality and consistent execution. Partnering with market research agencies, consultancies, Fortune 500 corporations, advertising and brand strategy firms, universities, and public relations agencies, Rep Data delivers real, reliable, and fraud-free research data at scale. Its core solutions include: Research Desk, a centralized DIY sampling platform that improves efficiency and data quality; and Research Defender, an advanced fraud prevention system that conducts 2.9 billion security scans annually to protect data integrity. Through tech-enabled services, Rep Data provides expert support to help organizations scale with confidence. Committed to high-quality data and innovative tech-enabled solutions, Rep Data is redefining market research to drive faster, more reliable insights.

For more information, visit www.repdata.com.

Media contact:
Troy Harrington
+1-714-767-9671
[email protected]

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