SANTA ROSA, Calif.–(BUSINESS WIRE)–#RCU–As food insecurity continues to rise across the North Bay, Redwood Credit Union (RCU) is stepping up to make donating easier than ever. This holiday season, RCU is collaborating with A Simple Gesture (ASG), a nonprofit startup, to expand and introduce a “porch-to-pantry” doorstep food collection model for North Bay communities and San Francisco. The food drive runs through December 19 and is a powerful and convenient way to help ease the hardships caused by the persisting government shutdown and the funding cuts to food banks and safety net services.
By enabling donors to give right from their doorstep, RCU is making it simple and easy to mobilize neighbors to support one another. Community members can sign up to donate at any RCU branch or online at this link. On Nov. 8 and Dec. 13, volunteers will pick up the shelf-stable food from donors’ homes and deliver them to local food banks and pantries. Food donations after Dec. 13 can be made directly to food banks.
“Supporting essential human needs like food security has been a priority for RCU for decades, and right now, it’s more important than ever,” says Brett Martinez, President & CEO of Redwood Credit Union. “We know from experience that our community wants to help when there’s a need—so we want to make it easy for them to engage and support. This innovative porch-to-pantry food drive makes it simple and convenient for people to donate and know they’re making a difference.”
Through its community giving efforts, RCU has donated more than $250,000 to local organizations working to combat food insecurity in 2025 alone. In addition, RCU team members volunteer monthly at local food banks to help meet the needs of those facing hunger. Before the government shutdown, Martinez saw the need for food increasing and took initiative, launching this new food drive model and utilizing a nonprofit startup and technology to scale it into a viable, community-wide solution. With current conditions intensifying food insecurity, the timing of this initiative has proven both urgent and essential.
Volunteers for the food drive will pick up the donations and deliver them to a partner food bank in the area. These include:
This year’s food drive is more than a seasonal effort. It is a broader commitment from RCU to build a scalable, sustainable solution to fight hunger, and to create lasting solutions and empower our neighbors to support one another.
About Redwood Credit Union
Founded in 1950, Redwood Credit Union is a full-service, not-for-profit financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. With a mission to passionately serve the best interests of its members, team members, and communities, RCU delivers many ways for its members to save and build money through checking and savings accounts, auto and home loans, credit cards, digital banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through Redwood Wealth Management, and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $9.7 billion in assets and serves more than 514,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit redwoodcu.org, or follow RCU on Facebook, Instagram, X, and LinkedIn for news and updates.
Contacts
Redwood Credit Union Public Relations Department
(707) 576-5224 | [email protected]
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