Recognition highlights the 30th ESSENCE Festival of Culture and the impact of Reach3’s Brand Experience Predictor solution
CHICAGO, Oct. 6, 2025 /PRNewswire/ — Reach3 Insights today announced that its work with Coca-Cola has been named a finalist in the 2025 ANA Multicultural and Inclusive Marketing Excellence Awards. The recognition highlights their collaboration on the 30th ESSENCE Festival of Culture presented by Coca-Cola, honoring the campaign as one of the year’s best-in-class examples of inclusive marketing.
The ANA Multicultural and Inclusive Marketing Excellence Awards celebrate the teams and campaigns that are raising the bar by showing up credibly and authentically with diverse audiences. Coca-Cola’s activation at the 2024 ESSENCE Festival focused on deepening the brand’s emotional connection within the Black community, especially Black women, through immersive, memorable experiences and real-time feedback.
Coca-Cola tapped into Reach3 Insights’ Brand Experience Predictor (BXP) solution to capture attendee voices before, during, and after the festival. The program used a full-funnel, multi-phase approach that included: pre-event testing to establish a baseline of brand affinity, emotional connection, and expectations; in-the-moment mobile surveys and video feedback to capture authentic emotional reactions; and post-event SMS follow-ups that measured the lasting impact on brand sentiment, cultural relevance, and consumer behavior.
The results were powerful with engagement levels that significantly outperformed industry benchmarks.
“We’re honored to be recognized alongside Coca-Cola for work that underscores the power of listening to communities in real time,” said Dara St. Louis, Executive Vice President, Reach3 Insights. “This recognition validates the importance of inclusive, insight-driven brand experiences that go beyond visibility to create lasting cultural impact.”
Winners will be celebrated at the ANA Multicultural and Inclusive Marketing Excellence Conference, October 6–8, 2025, in Carlsbad, California.
About Reach3 Insights and Rival Technologies
Reach3 Insights and Rival Technologies are the pioneers in conversational research and the leading authority on insight communities. Rival’s mobile-first, conversational platform helps transform conventional surveys into personalized research experiences that emulate the way people communicate today. Reach3 is an award-winning full-service consulting firm that uses immersive, in-the-moment research designs and dynamic digital storytelling to deliver deep experiential insights. Amplified by AI, Rival and Reach3’s conversational research approach delivers higher response rates, deeper engagement, and faster time-to-insights. To learn why brands like Coca-Cola, Dell Technologies, Kimberly-Clark, and Warner Bros. have made the switch to conversational, please visit rivaltech.com or reach3insights.com.
Media contact: Marie Melsheimer, [email protected], +1-541-815-3951
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SOURCE Reach3 Insights
