The enhanced platform delivers predictive analytics, red-flag alerts, automated compliance checks, digital deal-jacket audits, identity verification, selfie + liveness checks, video attestation, and personalized customer-journey tools for dealerships and dealer groups.
NEW YORK–(BUSINESS WIRE)–Ramsey Theory Group today announced a major expansion of its flagship automotive-technology platform, Eunifi, supported by more than $15 million in cumulative and continuing new investment dedicated to product innovation and technology growth.
Eunifi unites sales enablement, digital deal-jacket management, and regulatory compliance in one secure cloud platform. The system leverages artificial intelligence and predictive analytics to deliver real-time sales insights, detect potential fraud, and flag compliance red flags while automatically managing MLA (Military Lending Act) and OFAC screening requirements.
“We’ve built a platform that after many years has become part of the auto dealership’s digital DNA,” said Dan Herbatschek, CEO of Ramsey Theory Group. “Through our partnerships with trusted third-party credit providers, Eunifi now delivers access to leading credit-bureau data directly within the platform—helping dealers operate faster, smarter, and with total compliance confidence—thereby achieving the highest level of trust and transparency.”
As part of this new release, Eunifi will roll out advanced identity verification capabilities, including:
- AI-powered ID verification with document authentication.
- Selfie + Liveness Check to confirm the physical presence of the buyer.
- Video Attestation for secure, recorded verification of consent and compliance disclosures.
These new tools provide an additional layer of fraud prevention and regulatory protection, ensuring transactions are verified, compliant, and audit-ready from start to finish.
Ramsey Theory Group has been mapping the customer and dealer journey to design role-based features and analytics tailored to F&I managers, sales teams, and executive management. The platform provides real-time profit analysis, multi-rooftop visibility for dealer groups, and secure communication channels between customers and dealership staff—supported by enterprise-grade data protection.
Newly added Automated Digital Deal-Jacket Audit Reports give instant visibility into contract accuracy and compliance status, reducing manual work and risk exposure. The integration of identity verification and liveness checks further streamlines the audit trail, allowing dealerships to confidently validate every deal while meeting federal and state-level compliance standards.
Through advanced analytics, Eunifi now enables dealerships to personalize the customer journey, anticipate buying behavior, and deliver more relevant financing and product options. At the same time, aggregated intelligence helps dealer groups and OEMs make data-driven decisions that improve performance, compliance, and customer satisfaction.
About Ramsey Theory Group
Based in New York with offices in New Jersey and Los Angeles, Ramsey Theory Group is a research-driven firm focused on advanced mathematical approaches to machine learning, artificial intelligence, and data science. Under the leadership of CEO Dan Herbatschek, the company combines rigorous mathematical theory with practical innovation to address the most complex challenges in AI and beyond. Visit https://www.ramseytheory.com/ to learn more.
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