From September 26-30, select K-dramas, including hit series like “Reborn Rich” and “Lovely Runner,” will be free to watch on Viki
Special ad campaign featuring celebrity appearances to also debut
SAN FRANCISCO, Sept. 10, 2025 /PRNewswire/ — K-drama fans, get ready! Rakuten Viki, the leading destination for Asian entertainment, has announced the dates for its third annual K-Drama Day, which celebrates the growing popularity and global fandom of Korean entertainment. Kicking off September 26 and running through September 30, Viki will bring K-drama fans closer to their favorite genre with an exciting lineup of prizes, talent exclusives and more.
For this year’s K-Drama Day celebration, Viki will make ten of its hottest titles available for free for a limited time in select regions, including hit shows like Reborn Rich starring popular Korean actor Song Joong-ki, romantic fantasy Lovely Runner featuring Byeon Woo Seok and Kim Hye Yoon, and rom-com My Dearest Nemesis starring Mun Ka Young and Choi Hyun Wook. Fans will also be treated to a special ad campaign that Viki will debut on September 26, featuring buzzworthy celebrity appearances.
“K-dramas bring people together, and this year’s event highlights the genre’s incredible impact on global entertainment,” said Sam Wu, chief executive officer at Rakuten Viki. “K-Drama Day is our moment to showcase the global appeal of K-dramas, to honor the storytellers who bring magic to life, and to celebrate the fans who have made K-dramas a huge cultural phenomenon.”
Celebrate with Must-Have Prizes and Promotions
To mark K-Drama Day, Viki will give away prize packages including opportunities to win premium suite tickets to see pop sensation and K-pop collaborator Dua Lipa live in concert in San Francisco, exclusive signed K-drama talent polaroid photos, Viki boba keychains, and free passes for 1-year subscriptions of Viki Pass Plus. In addition, fans can join exciting contests and promotions from partners like:
- Rakuten & Hotels.com: $500 gift cards for Hotels.com, a leading online hotel and travel booking site, will be given away courtesy of Cash Back shopping platform Rakuten, allowing K-drama fans the chance to see their favorite K-drama settings and more in real life.
- LINE FRIENDS SQUARE: The globally-known fan-favorite character brand will offer promotions both online and in-store at their LINE FRIENDS SQUARE Los Angeles in Hollywood and New York Times Square flagship stores.
- PEPERO: Korea’s beloved snack brand, famous for its chocolate-coated biscuit sticks, will give away snack boxes for the K-Drama Day celebration so that fans can indulge while watching their favorite shows.
- Everlane: The clothing destination for clean luxury and long-lasting premium pieces is celebrating the shared appreciation for fashion in K-Dramas with an exclusive 20% discount for Viki users.
- WEBTOON: The global leader in webcomics is providing WEBTOON Coins for Viki fans to win and dive deeper into the stories behind their favorite K-drama hits.
- Google: Google will give away Google TV Streamer devices that fans can use to stream dramas on Viki.
- Rakuten Kobo: A global leader in digital reading, will offer the chance to win Kobo Clara eReader devices, including the newest Kobo Clara Colour in white, collaborating with Viki to provide K-drama and novel pairing recommendations for story lovers everywhere.
Exclusive K-Entertainment Content
In partnership with leading entertainment company CJ ENM, Viki will offer fans a behind-the-scenes look at the drama production process through an exclusive video interview with Lee Soo Hyun, director of My Dearest Nemesis, and a Reddit Ask Me Anything session with Park Seung Woo, director of Law and The City,on the popular r/KDRAMA subreddit.
On September 26, media company DIVE Studios will dedicate an episode of its GET REAL podcast, hosted by K-pop stars Ashley Choi, Peniel of BTOB, and Junny, with Eric Nam as a special guest where they will discuss K-dramas and the global reach of Korean entertainment.
A few lucky fans will also have the exclusive opportunity to connect with actor Heo Nam Jun from the upcoming drama A Hundred Memories in 1:1 virtual meet and greets.
Fans will also have access to an exclusive video interview with members of K-pop girl group H1-KEY where they will share their favorite K-dramas from Viki’s celebratory themed collections.
Additional supporting partners include Gold House, Center for Asian American Media (CAAM), Korean Cultural Center in Brazil, New York Asian Film Festival, San Diego Asian Film Festival and Toronto Reel Asian International Film Festival.
Free Popular K-Dramas
From September 26-30, K-drama fans can watch ten of Viki’s most iconic K-drama series for free – without a paid subscription – as part of their Watch More. Feel More. collection which includes:
- My Dearest Nemesis
- Love Scout
- Study Group
- Bitch x Rich 2
- Spring of Youth
- The Witch
- Pump Up the Healthy Love
- Strong Woman Do Bong Soon
- Lovely Runner
- Reborn Rich
Weekly Themed K-Drama Collections
In the lead-up to K-Drama Day, Viki will celebrate fans’ favorite genres with curated playlists that include:
- August 18: Romance: Fall in love again with titles like “enemies”-to-lovers drama My Dearest Nemesis and runaway hit office romance Love Scout.
- August 25: Thrills: Get your fill of thrills with web comic-based smash hits like Study Group and Duty After School, and mythical drama Tale of the Nine-Tailed.
- September 1: Melodrama: Sink into the dramas that move us, like music-centered Spring of Youth and historical drama Moon Lovers: Scarlet Heart Ryeo.
- September 8: Laughs: Brighten your day with laugh out loud titles like gym romance Pump Up the Healthy Love and fake-marriage hijinks in Wedding Impossible.
- September 15: Magic: Dive into fantastical worlds like the historical transmigration drama The First Night with the Duke and mind-reading romance in My Lovely Liar.
Viki is available to watch for free (with advertisements) or without advertisements through tiered subscriptions of Viki Pass Standard and Viki Pass Plus, and is available on several platforms, including desktop, mobile, streaming devices and connected TVs.
For more information on Viki’s K-Drama Day, including the terms and conditions applicable for each prize promotion, giveaway and contest held during K-Drama Day, visit HERE.
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About Viki
Rakuten Viki is a leading global destination for Asian entertainment, attracting audiences worldwide with its extensive library of dramas, variety shows, movies, award shows, and exclusive Viki Originals. Reaching over 100 million registered users in 190+ countries and territories, Viki, along with its entertainment news site Soompi, offers its fans unparalleled access to popular and original content. As part of Rakuten Group, Inc., a global powerhouse in e-commerce and internet services, Viki continues to connect K-drama fans around the world.
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Beth Mellow
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SOURCE Rakuten Viki
