Following Strong Customer Demand and a Successful Beta, PulsePoint Scales HCP Engagement on LinkedIn
NEWARK, N.J., Sept. 9, 2025 /PRNewswire/ — PulsePoint, a leading technology company using real-time NPI-level data to accelerate health marketing, today announced the expansion of its Omnichannel Audience solution to include LinkedIn. With PulsePoint joining the LinkedIn Marketing Partner Program, marketers can now activate PulsePoint’s HCP audience segments on LinkedIn, and coordinate these buys with campaign orchestration, optimization, and measurement across PulsePoint’s ecosystem.
PulsePoint’s Omnichannel Audience solution enables healthcare brands to implement real-time, HCP-focused audience activation on LinkedIn’s platform. Social media plays a central role in HCPs’ online behavior. According to a recent study, 69% of HCPs use social networks every day. LinkedIn stands out as the world’s largest professional network actively used by 52% of all HCPs.
“As health brands look to engage HCPs in more professional environments, LinkedIn was a natural next step,” said Ezra Suveyke, Chief Technology Officer at PulsePoint. “We’re particularly excited to bring our LinkedIn integration to market, given the strong results we’re seeing in the beta programs we’re running.”
In a closed beta program with CMI Media Group, engagement (i.e., impressions as well as clicks) almost doubled, while CPM and CPC went down by one-third when compared to other HCP audience data providers. “CMI Media Group is excited to partner with PulsePoint on their mission to continually enhance HCP targeting capabilities across the non-endemic social media space,” said Will Royal, Associate Director, Paid Social, at CMI Media Group. “PulsePoint offers excellent audience scalability on LinkedIn, driving efficiency in both campaign costs and delivery. Most importantly, PulsePoint ensures we are reaching a highly relevant and engaged HCP audience.”
In addition to the Omnichannel Audience solution with LinkedIn, PulsePoint’s proprietary reporting offers brands NPI-level insights on HCPs who engaged with their social campaigns on different social platforms. PulsePoint provides granular drilldowns giving marketers unmatched visibility into audience behavior and performance attribution, which are critical for optimizing investments across channels.
Users can also choose to add on access to PulsePoint’s analytics solution, HCP365, to gain even deeper insight into NPI-level social performance alongside other channels like site, search, and email, giving them a holistic view of how each NPI engages with their brand.
This announcement marks the next step in PulsePoint’s ongoing effort to expand social and omnichannel HCP reach for its clients.
About PulsePoint
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit pulsepoint.com.
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SOURCE PulsePoint
