With 18 million YouTube/social media impressions since July 1, podcast builds community with families of people searching for information and support
CHICAGO–(BUSINESS WIRE)–After being stunned by a diagnosis that he had prostate cancer, television and advertising executive Elverage Allen created Prostate Cancer: Real Talk, a podcast that is drawing a growing audience and helping pharmaceutical companies reach patients, especially Black men, who are more likely to have the disease and more likely to die from it.
Especially during September, which is Prostate Cancer Awareness Month, El and his wife Shay’s podcast delivers information about dealing with the stigma and often embarrassing realities of living with the disease for patients and their families. The podcast features real patients and couples talking about their real-life experiences. It also features doctors, and other clinical experts.
In one recent season Prostate Cancer: Real Talk drew an average of 2 million YouTube impressions per week and total listenership of 4.4 million minutes of watch/listen time.
Since July 1 this season, Prostate Cancer: Real Talk has generated 18 million YouTube and social media impressions and 3.4 million interactions and engagements. Its engagement rate is an off-the-scale 18.54% (10% is considered exceptional).
The podcast is not only connecting with people dealing with cancer, it is delivering for sponsors. Prostate Cancer: Real Talk has exceeded delivery targets and other marketing goals.
“We develop a personal relationship with our audience and stress the totally unique nature of the show. We are a support community! It is a place where we can go for information, but more importantly, to share YOUR personal experience, YOUR story, YOUR feelings, and YOUR concerns,” said Allen. “Prostate Cancer is not a subject you can bring up at work around the coffee machine.”
Prostate cancer affects one in eight U.S. men. According to a recent American Cancer Society Report, for the first time in 20 years, the incidence rate for Prostate Cancer increased, resulting in 313,780 new cases and 35,700 deaths annually.
Black men are 70% more likely to develop the disease and more than twice as likely to die from it.
Contacts
For more information about Prostate Cancer: Real Talk contact:
Jon Lafayette
Lafayette Media
[email protected]
917 608 6120
