NEW YORK, Sept. 4, 2025 /PRNewswire/ — /prompt, the frictionless marketing agency that helps brands drive cultural relevance, today announced the launch of /prompt sports, a new offering that leverages the power of sports, media, and culture to create breakthrough connections between brands and fans.
The new initiative builds on the agency’s successful track record of sports marketing over the past five years – helping Cetaphil dominate Super Bowl conversation, leveraging the musical talent of Breland to increase top of mind snacking on game day for Flipz, teaming with High West to bring the Protect the West initiative to life with Shaun White. /prompt sports is spearheaded by Lori Rubinson, Managing Partner at /prompt and longtime sports talk host on New York’s iconic WFAN, and Jeremy Simon, /prompt’s Audience Experience lead, whose career includes high-profile campaigns across the NBA, Super Bowl, and NASCAR.
“Lori and Jeremy are the perfect pair to lead /prompt sports,” said Paul Dyer, CEO of /prompt. “Lori brings a unique dual lens as both a marketing leader and longtime voice of New York sports media, giving her an unmatched ability to translate the business of sports into opportunities for brands. Jeremy’s track record of activating some of the world’s most iconic athletes and cultural moments ensures that our clients will connect with fans in ways that are authentic, relevant and impactful. Together, they embody the creativity, cultural fluency, and earned-first mindset that define /prompt, and that will set /prompt sports apart.”
“Sports have become one of the most powerful cultural connectors for brands,” said Lori Rubinson, Managing Partner, /prompt. “With /prompt sports, we’re giving companies a way to authentically engage at that intersection — where fandom, media, and culture collide — to drive measurable business impact. Our approach leverages the most predictable opportunities to integrate with cultural moments, when audiences everywhere are tuned into the same storylines at the same time. Our job is to turn those moments into mountains for our clients.“
At its core, /prompt sports fuses highly effective talent strategy with culturally relevant creative to deliver sports marketing that earns authentic attention, drives real engagement, and goes beyond the transactional.
To deepen client access and perspective, /prompt sports offers a Bench of Insiders, a curated roster of influential experts who bring firsthand knowledge and credibility across the sports ecosystem. Some of the initial insiders include Scott Pioli, former NFL GM, 3-time Super Bowl champion, 5-time NFL Executive of the Year, and current Trustee for the Women’s Sports Foundation; Werner Brell, CEO of Motorsport Network; Matt Manocherian, CEO of Sports Info Solutions; Adam Ottavino, MLB pitcher for 15 years and studio analyst for YES network; and Kelly Whiteside, longtime USA Today sportswriter, recent College Football Playoff Selection Committee voter, and professor of sports media at Montclair State and Columbia University. Through the Bench of Insiders, brands will gain insights and access to the voices shaping today’s sports landscape.
The launch of /prompt sports reflects the agency’s continued investment in helping clients unlock growth through earned-first strategies that shape conversation and culture. Building on /prompt’s record of success in helping brands capitalize on sports, the offering will extend across pharma, OTC, food and beverage, and lifestyle categories, and across /prompt’s agencies, Lippe Taylor and twelvenote.
About /prompt
/prompt is a frictionless agency purpose-built for the 2020s. We create network effects through expectation-shaping communications, Storymaking creative, and frictionless media planning — powered by technologies that amplify and accelerate human intelligence and creativity.
We don’t just tell stories. We make them. In a world where attention is a rare commodity, capturing it begins at the intersection of data, culture, and brand. From there, we craft narratives so compelling they don’t just tell the story — they become the story. That’s Storymaking, and it’s at the core of everything we do.
The combined expertise of Lippe Taylor and twelvenote now runs on the /prompt engine — an agency grounded in the present and built for the future.
For more information on /prompt. sports, visit www.meetprompt.co/sports. For more information on /prompt., visit www.meetprompt.co.
Media Contact:
Ben Freeland
/prompt
[email protected]
585-441-5532
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