Sparrow, MILA, Estiatorio Milos, Catch, Queen, L’Atelier de Joël Robuchon and more join a new platform that connects high-value guests with in-demand venues.
MIAMI, Aug. 25, 2025 /PRNewswire/ — PRIMA, a hospitality marketplace designed to address access and efficiency gaps in dining and nightlife, today announced the launch of the PRIMA Marketplace in Miami. The platform features more than 70 partner restaurants, including Sparrow, MILA, Estiatorio Milos, Catch, Queen, L’Atelier de Joël Robuchon and many others.
Founded by Alex Zhardanovsky, former founder of AzoogleAds—a performance-based online advertising network—PRIMA delivers precise reporting and analytics to the hospitality industry. The platform enables operators to forecast demand while providing top guests with a reliable way to secure seats at the city’s most sought-after dining spots.
“Hospitality is full of friction. Guests who are ready to spend cannot access the venues they love, while restaurants face unpredictable demand,” said Alex Zhardanovsky, PRIMA’s founder. “PRIMA removes that friction with clear reporting, better inventory controls, and an access layer that works for both guests and operators.”
Alongside the founder, PRIMA’s leadership team includes executives from the reservation tech space as well as prominent restaurant groups across NYC, LA, NYC, and Ibiza. The team also features leaders with extensive experience in product development, marketplace operations, finance, strategy, and hospitality partnerships.
How PRIMA Works
- For guests and concierges: A curated marketplace offering real-time access to high-demand tables and experiences, with instant confirmations.
- For restaurants and clubs: A demand engine that boosts nightly utilization, increases check average, reduces no-shows, and converts last-minute availability into guaranteed revenue.
- For hotels: A straightforward way to give guests access to the best restaurants in town – creating a desirable amenity – while driving ancillary revenue.
“The guests we receive through PRIMA, particularly those referred from luxury hotels, are engaged, curious, and genuinely appreciative of what we do,” said Dean Tsakanikas, COO of the popular hospitality group Noble33. “It’s refreshing to work with a platform that prioritizes quality over quantity and connects us with guests who truly value the experience.”
The PRIMA Marketplace is live now across Miami. Additional markets will be announced in the coming months.
Product demos can be scheduled via [email protected].
About PRIMA
PRIMA is building an efficient hospitality marketplace by connecting high-value guests, hotels, and premier restaurants through a data-driven platform that enhances access and operator economics. Headquartered in Miami, PRIMA operates across the United States and Europe. Learn more at www.primaapp.com.
Media Contact
Helena Chackman
Helena Renee PR
9546085904
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SOURCE PRIMA
