Press Release

Pride and Nostalgia: Emotional Connection Motivates Two-Thirds of Canadians to Seek Canadian-Made Gifts

Your Canadian gifts are covered: shop Purdys Chocolatier’s Holiday collection online and at your local Purdys shop now

VANCOUVER, British Columbia–(BUSINESS WIRE)–Canada’s chocolatier since 1907 – Purdys Chocolatier – is releasing a festive and delectable line of holiday chocolates to meet domestic demand. New survey findings about Canadian shopping trends, conducted by Angus Reid Group, confirms that 67% of Canadians feel pride, responsibility, or nostalgia when choosing Canadian-made gifts, a connection that inspires 60% of Canadians to actively seek out Canadian-made options this holiday season.




The new Holiday collection from Purdys Chocolatier is an ideal option for shoppers prioritizing quality, craftsmanship and supporting local products. Purdy’s chocolates, known for their delicious, decadent taste, are made with premium sustainable cocoa and crafted in Vancouver, B.C.

“Many Canadians have grown up with Purdys Chocolatier. It’s our heritage, quality, and irresistible chocolate experience that make them proud to choose us for these special gifting moments. We look forward to helping Canadians find the perfect gift this holiday that reflects their appetite for premium and delicious Canadian gifts.”

Kriston Dean, VP of Sales and Marketing, Purdys Chocolatier

Canadian-Made Treats for Everyone on Your List:

All treats are made with premium, sustainable cocoa and crafted and packaged in Vancouver B.C.

Canadian-Made Classics: This beautiful collection celebrates Purdys Chocolatier’s beloved creations and signature chocolates cherished by Canadians. This includes the Holiday Treats Gift Basket, Holiday Gift Tin (20-pc), and the iconic Hedgehogs (20-pc).

Accessible Luxury Gifts (Over $50): Elevate gifting with deluxe gift baskets like the Signature Gift Basket or the Assorted Classics Gift Box (50-pc). Carefully curated, these selections make for a premium and accessible gifting option.

Advent Calendars: The countdown to Christmas is on and advent calendars are back to kick off the season. Selections include the classic Holiday Tree Advent Calendar and the Braille Advent Calendar, reflecting Purdy’s commitment to accessibility and inclusion.

Stocking Stuffers & Giving Back: Find the perfect small delights like the Holiday Mini Favourites (6-pc), Dark Mint Bells, Hazelnut Bells and the return of the beloved Dear Santa Bar. Two dollars from every Dear Santa Bar supports partnering children’s hospital foundations across Canada. These delightful treats are perfectly crafted and wrapped for easy, thoughtful gifting.

Alternatives Collection: Purdys Chocolatier makes it easy to find gifts for everyone, regardless of dietary need, ensuring everyone on your list can indulge. The Holiday Collection offers Plant-based, and No Sugar Added options, including the Plant-Based Dark Chocolate Collection (12-pc) and the No Sugar Added Salted Caramels (12-pc).

Purdys Chocolatier consumer survey revealed that:

  • 60% of Canadians are planning to opt for gifts made in Canada this holiday season.
  • 67% of Canadians feel proud, responsible, or nostalgic when supporting Canadian-made gifts.
  • 1 in 3 Canadians say that supporting local or Canadian businesses is what matters most to them.

The Purdys Chocolatier 2025 Christmas Collection is available to shop now online at https://www.purdys.com and in over 90 Purdys Chocolate shops and pop-up shops across Canada.

About Purdys Chocolatier:

Purdys Chocolatier has been Canada’s Chocolatier since 1907. As a proud, family-owned company, they make a wide range of chocolate gifts from premium ingredients and sustainable cocoa. Community and people are at the heart of Purdys Chocolatier, and together with their Purple Partnerships initiative and Seasonal Fundraising Program, they find opportunities to support, advocate and craft more kindness.

These findings are from a survey conducted by Purdys Chocolatier from November 3-5 2025, among a representative sample of 1,500 online adult Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-2.53 percentage points, 19 times out of 20.

Contacts

For Media Inquiries, contact:

Anne Marie Scanlon, [email protected], Rethink Communications LP

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