Press Release

Play For Dream MR Headset Powers Next-Gen LBE Experiences at AWE USA 2025

Play For Dream MR headset demonstrates commercial-ready solutions for arcades and entertainment venues, backed by ecosystem partnerships andย SteamVR breakthroughs.

LONG BEACH, Calif., June 13, 2025 /PRNewswire/ — Play For Dream, a global pioneer in spatial computing, showcased the world’s first Android-based spatial computer at Augmented World Expo (AWE) USA 2025, featuring an 8K Micro-OLED display with world-leading 14ms VST latency plus hand and eye tracking. The device drew record crowds to Booth #631, where attendees queued for immersive demos while venue operators explored large-scale deployment opportunities, validatingย its mission to make “Spatial Computing Get Real” in commercial entertainment.

Play For Dream Booth Photo

Transforming Location-Based Entertainment

Play For Dream MR delivers turnkey solutions for arcades and family entertainment centers (FECs), addressing core industry challenges of low throughput and passive interactions. Attendees experienced three revolutionary demos: In theย Gesture-Controlled Jellyfish Aquarium, users manipulated virtual marine life with natural hand movements via precision trackingโ€”no controllers required. Theย Dino Expeditionย transformed physical spaces into primeval forests where photorealistic dinosaurs reacted to real-world obstacles, demonstrating seamless environment blending. At theย Floating Chess Arena, holographic pieces stabilized flawlessly on physical boards through advanced spatial anchoring, enabling competitive multiplayer matches.

Wireless AAA Gaming Performance

Beyondย LBE applications, the headset achieved industry-leading SteamVR streaming for titles likeย Half-Life: Alyx. Leveraging Wi-Fi 7 and Virtual Desktop optimization, users experienced uncompromised visual fidelity with under ultra-low latencyโ€”proving standalone device can deliver desktop-grade VR wirelessly. This breakthrough eliminates tethering constraints while maintaining cinematic immersion.

Strategic Ecosystem Accelerates Deployment

Play For Dream’s partnership ecosystemโ€”featuringย LBE content partnersย such asย Story Studio and MixWorldโ€”now delivers premium-quality content to broader venues. Story Studio’s no-code MR engine,ย previously developed for Vision Pro, now enables FECs to customize experiences (e.g., dinosaur themes) in hours,ย not weeks. MixWorld’s outdoor XR solutions,ย proven in high-end headset deployments, now extend spatial entertainment to theme parks and cultural sites at mass-market scale. This integrated “hardware-content-venue” model reduces deployment costs by over 30% while unlocking recurring revenue streams.

Market Validation and Future Vision

The spatial computing revolution is reshaping commercial entertainment, with Location-Based Entertainment (LBE) emerging as a $100+ billion global opportunity by 2030, according to MarketsandMarkets‘ latest industry analysis. Play For Dream’s technology aligns with Disney and Universal’s push into mixed-reality attractions. The company also revealed complementary applications in development: A medical rehabilitation program with Tobii leverages attention computing for cognitive therapy, while education-focused deployments are underway across Japan and Southeast Asian museums.

“Think beyond screensโ€”spatial computing sets your creativity free,” said Ryan, CMO of Play For Dream Technology. “Whether you’re building immersive attractions, developing content, or expanding entertainment venues, our open platform helps you turn bold ideas into reality. Let’s collaborate to redefine what’s possible.” The company invites venue owners, content creators, and distributors to explore partnership opportunities atย [email protected].

About Play For Dream Technology

Founded in 2020, Play for Dream Technology is a company focusing on spatial computing devices. It is committed to bringing new digital entertainment experiences to users, reforming the way everyone acquires information, and advancing three-dimensional information technology. With a team of brilliant minds and a spirit of relentless innovation, Play for Dream continues to redefine what’s possible with spatial computing and mixed reality.
pfdm.aiย | Twitter: @Play_for_dream

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