SAN DIEGO–(BUSINESS WIRE)–Atlas West Group (AWG), a leading San Diego–based real estate development and investment firm, announced today it is expanding into the for-sale housing market. Alongside its established multifamily portfolio, AWG will now develop single-family homes, townhomes, and condominiums to help address Southern California’s urgent need for attainable, high-quality housing.
“The region’s housing needs continue to evolve, and so are we,” said Daniel Shkolnik, CEO of Atlas West Group. “We’re proud of our impact through ADUs and multifamily housing, but now we see a clear need — and opportunity — to help more people buy homes they can actually afford.”
Adapting to a Changing Market
Over the past several years, AWG has built a strong reputation for transforming underutilized properties into vibrant, livable communities. But as interest rates stayed higher for longer, inflation drove up material and labor costs, and multifamily supply surged, the company saw signals of a shifting environment. At the same time, median home prices in San Diego, for example, hovered around $1 million — even for tear-downs — making homeownership out of reach for many families earning the area’s median income.
“At the same time, we saw a complete vacuum for starter homes,” Shkolnik said. “For roughly the same price as buying and renovating an older home, buyers can now own new construction built for today’s needs.”
Building the Homes Southern Californians Need
AWG is raising capital for its new for-sale division and plans an initial investment upwards of $100 million with a focus on developing stylish, comfortable, and turnkey homes designed for young families and first-time buyers. The company’s approach emphasizes quality, efficient design, and affordability — giving buyers a path to homeownership and the ability to build generational wealth.
“This line of business allows us to continue delivering housing solutions Southern Californians desperately need, while helping families take their first step toward the American Dream,” Shkolnik added.
Continued Commitment to Multifamily Housing
While AWG expands into for-sale development, the company remains fully engaged in its core multifamily business. The firm continues to operate and manage the majority of the units it has built, maintaining a focus on long-term community investment and responsible development practices. “This is an evolution, not a departure,” Shkolnik said. “We’re still in the apartment business — but we’re also stepping up to fill a major gap in the market for attainable homeownership.”
About Atlas West Group
Atlas West Group is an innovative development and investment firm operating throughout Southern California. The company is a premier provider of urban-infill housing, specializing in transforming underutilized properties into vibrant communities. With decades of combined experience, Atlas West is committed to building high-quality, sustainable housing that meets the needs of the region’s growing population. Learn more: AtlasWestGroup.com
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