Influencer Marketing Panel with Dude Wipes, PanTheryx, Marketing Maven and BB3 Advertising to Address How Best to Leverage the Power of Influencers
LOS ANGELES, Sept. 26, 2025 /PRNewswire/ — Performance marketing agency, Marketing Maven, announced today that its CEO and President, Lindsey Carnett, will be the moderator at PDMI West for a panel on October 7. The panel will address “Leveraging the Power of Influencers.”
The Performance-Driven Marketing Institute (PDMI) is holding the event October 6-8 at The InterContinental San Diego.
As influencer marketing’s power has grown, it’s shown the ability to generate direct sales and lift retail — simultaneously. The panel will feature executives of performance brands discussing how to identify influencers who will move the needle with your target audience, how to pitch — and negotiate with — influencers and their agents, and how to take raw influencer content and edit it into ads that drive both online and in-store sales. The conversation will also touch on how to ensure brand-safe content, securing lifetime usage rights, and more.
The panel will take place from 1:00 to 1:45pm PT on October 7, 2025.
In addition to Carnett, the panelists will be Whitney Callahan, PanTheryx; Kayla Marcum, Dude Wipes and Ariel Brooks Benz, BB3 Advertising.
PDMI West is designed to answer, “What’s next for performance and direct-to-consumer marketers?” The organization holds PDMI East and PDMI West every year to keep members current with industry trends and developments.
“We’re excited to host this conversation that will shed light on why influencers are so integral to today’s marketing strategies,” said Thomas Haire, Co-Founder and Chief Content Officer of PDMI. “The panelists on hand — including a pair of leading brand experts — will bring a varied industry perspective on how to bring brands more attention in the crowded 2025 market.”
“The power of influencers has grown dramatically over the last 10 years,” said Carnett. “I am delighted to guide the panel to break down how to select the right influencers and how to repurpose their content for the best results in performance marketing.”
To register for the influence marketing session at PDMI- West, visit: Register Today | PDMI West | Performance-Driven Marketing Institute
About the PDMI:
The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.
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Member benefits fall under four key categories: networking, education, advocacy, and marketing. PDMI member benefits continue to expand as we hear from current and prospective members.
About Lindsey Carnett:
Lindsey Carnett is committed to growing businesses and advancing organizations through her integrated marketing and PR agency, Marketing Maven, founded in 2009 and headquartered in the Greater Los Angeles area with offices in New York City. Marketing Maven was named to the Inc. 2025 List of the Fastest-Growing Private Companies in the Pacific, Inc. 5000 List of Fastest-Growing Private Companies in America in 2018 and 2017, and Entrepreneur 360’s list of Most Entrepreneurial Companies in America in 2016. Additionally, Marketing Maven was named No. 3 among Top 20 Women-Owned PR Firms in the US by Influencer Marketing Hub in 2024, Top 20 Women-Owned Digital Marketing Agencies in the US by Influencer Marketing Hub in 2024 and became a Central Coast Best Places to Work Featured Company by Pacific Coast Business Times in 2021.
In 2024, Lindsey was honored as Entrepreneur of the Year by Lido Consulting, Chairperson’s Award of Excellence by West Ventura County Business Alliance. She was selected into Exceptional Women Alliance (EWA) as a 2023 exceptional woman leader. In Lindsey was named the 2022 Entrepreneur of the Year by West Ventura County Business Alliance, 2021 40 Under Forty Honoree by Conejo Valley Chamber of Commerce, a 2019 Enterprising Woman Honoree, Top Women in PR by PR News and a Folio: Magazine 2015 Top Women in Media. Featured in the Forbes Most Powerful Women Business Leader issue, Lindsey Carnett has taken her business expertise globally to discuss best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation.
In addition to Lindsey’s Barnes and Noble bestseller, The Marketing Maven Method: Secrets of a Maven, her copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes, among others.
Outside of Marketing Maven, Lindsey serves as a Board Director and Board Advisor to nonprofit and privately held corporations. She serves on the Nominating Committee as Vice Chair on the Executive Committee for the West Ventura County Business Alliance (WVCBA), board director for the California Lutheran University Community Leaders Association (CLU-CLA), board director for St. John’s Healthcare Foundation and board director for kidSTREAM. She is an Advisory Board Member for an AI company Market Intent and a business entertainment program called America’s Real Deal. She has also served as Sr. Advisor, Global Marketing and Strategic Partnerships, for global green infrastructure companies and helped the CEO and Executive Leadership Teams overseeing reputation management and strategic partnerships to help ensure a successful exit.
Lindsey also serves as Faculty Lecturer for Cal Lutheran Center for Nonprofit Leadership, Advisory Board Member for UC Santa Barbara PaCE Customer Experience Certificate Program for Women in Leadership, Occupational Advisory Committee Member: Computer Applications and Graphic Programs for Ventura Adult and Continuing Education (VACE) and Faculty for Performance-Driven Marketing Alliance University (PDMI-U). She was also Online Instructor- Social Media Content for Academy of Art University where she taught courses and developed curriculum and was an instructor at Long Beach City College.
A graduate of the Goldman Sachs 10,000 Small Businesses program and member of VISTAGE, Women Presidents’ Organization and W Source, Lindsey also sits on the E-Commerce Council for the Performance Driven Marketing Institute (PDMI) and serves as Advisor for the Public Relations Student Society of America’s CLU chapter. She also served on the Board of Directors for the Electronic Retailing Association (ERA), Vice Chairman of the California Lutheran University Victory Club, PR and Marketing Chair of Women in Sports and Events (WISE) Los Angeles and VP of Marketing for the National Association of Women Business Owners (NAWBO)- Los Angeles Chapter.
A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, Lindsey received her B.A. degree in Spanish and Communications with an emphasis in Public Relations and Advertising from California Lutheran University. After graduating from the SBA 8(a) program, her current business certifications include WBE, WOSB, DBE, CPUC, Metro and WBENC.
To learn more about Lindsey Carnett, visit www.LindseyCarnett.com.
About Marketing Maven:
With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, market research, Hispanic marketing, digital advertising and search engine optimization (SEO/GEO). Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.
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SOURCE Marketing Maven Public Relations, Inc.
