CEBU, Philippines–(BUSINESS WIRE)–Pacific Prime has successfully led an emergency relief mission to support victims of the magnitude 6.9 earthquake that struck northern Cebu on September 30th, 2025. The disaster left hundreds displaced, mourning, and in urgent need of shelter, food, and clean water.
In just three days, 57 team members and volunteers helped gather and pack relief goods. Among them, 25 volunteers traveled north to deliver supplies directly to the most severely affected areas. Staff from Pacific Prime offices in Cebu, Singapore, and Dubai contributed generously, with donations matched by global leaders Neil Raymond and Vittoria Depino. A total of PHP 318,886 (USD $5,400) was raised, allowing the team to support over 450 individuals and families across five municipalities: Bogo (ground zero), Medellin, Borbon, San Remigio, and Daanbantayan.
The initial wave of aid reached 354 families and individuals, with the team enduring a 12-hour journey to deliver food and supplies. The following week, with remaining funds and support from Lacson & Lacson – Pacific Prime’s local partner through the Worldwide Broker Network (WBN), the world’s largest network of independent insurance brokers and employee benefits consultants, additional relief was delivered. This included drinking water, blankets, sleeping mats, and sacks of rice for over 100 residents still living in tents due to ongoing aftershocks.
Lohrie May Labra, head of Pacific Prime Cebu, said: “In times of crises, our team rises – driven by compassion, collaboration, and community spirit. A huge thank you goes out to all the volunteers for their dedication and courage, enduring long hours and tough conditions. It’s truly inspiring to be part of an organization that leads with heart, one that lives its values of Impact, Courage, and Selflessness.”
This initiative, while not part of the originally planned CSR activities for the year, became one of the most meaningful. It reflects Pacific Prime’s commitment to its CSR pillars, where Community stands as a core value–driving efforts to support those in need and build resilience in times of crisis.
About Pacific Prime
Established in 2000, Pacific Prime is an award-winning global insurance brokerage and employee benefits specialist that offers individual and corporate insurance solutions. With a USD $750 million premium under management, Pacific Prime is now the third-largest employee benefits broker in the Asia Pacific, having acquired CXA Group’s brokerage arms in 2021. The brokerage has over 1,000 employees and 15 offices worldwide, including Hong Kong, Singapore, China, Thailand, Malaysia, the UAE, the UK, the US, Mexico, and the Philippines.
To learn more about Pacific Prime, please visit: https://www.pacificprime.com/corporate
Contacts
Stephen Ho
Chief Marketing Officer
Pacific Prime
+852 3589 0508
