OutKick Outperformed The Athletic, NBC Sports Group and DraftKings
NEW YORK, Sept. 16, 2025 /PRNewswire/ — National multimedia sports platform OutKick finished August 2025 with month over month and year over year growth in total multiplatform minutes. The platform delivered 26 million total multiplatform minutes, up 22% versus the prior month and up 13% versus August 2024, according to Comscore.*
OutKick also finished with 16.9 million total digital multiplatform unique visitors, which ranked 19th out of over 350 sports entities in July 2025. The platform finished ahead of The Athletic, NBC Sports Group Video, DraftKings, Complex Sports, Dailymail – Sport, and many more.**
In commenting on the digital performance, OutKick’s senior vice president and managing editor Gary Schreier said, “August is always an exciting month for OutKick as there’s an increased demand for coverage leading into the start of college football and the NFL. OutKick separates itself from other sports publications with storylines that have unique angles and are authentic, which reflects our growth.”
On Facebook, X (formerly Twitter), and Instagram, OutKick in August 2025 saw over 1 million social actions and over 10.9 million total video views on Facebook, X, and YouTube, according to Comscore Social.***
*Source: Comscore Media Metrix® Multi-Platform, July 2024 – August 2025, Desktop and Mobile, US.
**Source: Comscore Media Metrix® Multi-Platform, August 2025, Total Digital Population, US.
***Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X, YouTube, January 2025, Report Date: 9/15/2025. Custom-Defined List including Outkick.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
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OutKick Press Contact:
Brian Karpas
212-301-9966
[email protected]
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