NEW YORK, Oct. 16, 2025 /PRNewswire/ — National multimedia sports platform OutKick finished September 2025 with month over month growth across social platforms. On Facebook, X (formerly Twitter), and Instagram, OutKick saw 1.5 million social actions, up 44% versus the prior month and over 12.9 million total video views, up 14% versus the prior month on Facebook, X, and YouTube, according to Comscore Social.***
The platform saw 4.4 million total desktop and mobile unique visitors, 22 million total multiplatform views, and 20 million total multiplatform minutes, according to Comscore.* OutKick also delivered 15.5 million total digital multiplatform unique visitors, which ranked 19th out of over 350 sports entities in September 2025. The platform finished ahead of DraftKings, Awful Announcing, AP-Sports, Complex Sports, and many more.**
In commenting on the digital performance, OutKick’s senior vice president and managing editor Gary Schreier said, “OutKick continues to be a go-to destination for football fans with the sites authentic and engaging content. This month was highlighted by an interview with ESPN’s Paul Finebaum that made national news for his comments about potentially running for the Alabama Senate seat and criticizing his own network for cancelling an interview with President Donald Trump.”
*Source: Comscore Media Metrix® Multi-Platform, September 2025, Desktop and Mobile, US.
**Source: Comscore Media Metrix® Multi-Platform, September 2025, Total Digital Population, US
***Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X, YouTube, September 2025, Report Date: 10/15/2025. Custom-Defined List including Outkick.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
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OutKick Press Contact:
Brian Karpas
212-301-9966
[email protected]
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