Collaboration Brings Advanced Community Engagement Technology to America’s Most Trusted News Source1
NEW YORK, Sept. 11, 2025 /PRNewswire/ — OpenWeb, the premium community engagement platform, today announced it’s working with The Weather Company, the world’s most accurate forecaster,2 reaching more than 300 million people each month globally. The collaboration will introduce a trusted community layer on The Weather Company’s weather.com site, the online home of The Weather Channel®, elevating a daily habit like checking the weather into more meaningful community connections through real-time conversations.
People visiting weather.com on mobile and desktop are looking to understand how weather might change their daily plans. Now they can go one layer deeper and connect with not only the stories and experts they value, but also each other. This helps drive increased user engagement and registration.
“Together with The Weather Company, we’re building rich community experiences around weather content, and creating direct engagement between users and The Weather Company’s exceptional expert team. Our integrated platform connects users to relevant stories and expert insights while providing The Weather Company’s team with real-time community intelligence,” said Haim Sasson, President of OpenWeb.
The partnership leverages OpenWeb’s comprehensive engagement platform to build an active, dynamic community that connects users directly to the most relevant editorial content and newsletters from The Weather Company’s award-winning content team. OpenWeb’s integrated community layer is anchored by AI-assisted, brand-safe moderation and live dashboards that track topic momentum, engagement quality, and community health. These tools provide The Weather Company’s editorial team with actionable insights to inform programming decisions and marketing campaigns, while creating opportunities for real-time community engagement around weather events and forecasts.
“People depend on us for essential weather information throughout their day, and by working with OpenWeb, we hope to foster genuine conversations around the forecasts and stories that matter most to their lives,” said Brennan Gerster, Chief Business Officer and General Manager, Consumer of The Weather Company. “Weather is one of the most common topics of conversations, and we continuously look for different ways to build deeper relationships with our audience while providing valuable insights that help us serve communities and plan around both everyday weather and severe weather events.”
The collaboration comes at a time when digital publishers are seeking innovative ways to build direct relationships with their audiences and increase user registration. The trusted brand and massive audience of The Weather Channel make it uniquely positioned to cultivate a high-value community that informs and enriches people’s daily decisions.
OpenWeb’s technology has proven successful with major publishers including CNN, Metro, New York Post, and Wall Street Journal, with partners typically seeing significant increases in user engagement and new registrations. The platform’s ability to drive meaningful conversations while maintaining civil discourse makes it particularly well-suited for weather-focused content where community safety and accurate information sharing are essential.
About OpenWeb
OpenWeb’s mission is to improve online conversation. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb’s technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150+ million monthly active users.
Founded in 2015, OpenWeb has offices in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To learn more about OpenWeb’s platform visit OpenWeb.com, or follow @OpenWebHQ on LinkedIn and Twitter.
1 According to a YouGov 2025 Trust in Media poll, The Weather Channel was the #1 most trusted news source by Americans: https://today.yougov.com/politics/articles/52272-trust-in-media-2025-which-news-sources-americans-use-and-trust. The poll was conducted from 5/11/2025 through 5/12/2025, among a nationally representative sample of 2,211 U.S. adult citizens.
2 ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2021-2024, https://forecastwatch.com/AccuracyOverview2021-2024, commissioned by The Weather Company.
View original content to download multimedia:https://www.prnewswire.com/news-releases/openweb-announces-work-with-the-weather-company-to-transform-daily-weather-visits-into-vibrant-community-connections-302553976.html
SOURCE OpenWeb
