Acquisition strengthens Nue’s position as the only full-stack Salesforce-native revenue lifecycle platform
SAN FRANCISCO–(BUSINESS WIRE)–Nue, the leading Salesforce-native Revenue Lifecycle Management platform, today announced the acquisition of Approvals Pro, a best-in-class sales approval solution.
Sales, finance, and deal desk teams face increasing complexity in their approval workflows. Standard Salesforce approval processes often lack the flexibility, automation, and visibility required for fast-moving, high-volume deal cycles. The acquisition expands Nue’s presence in the Salesforce ecosystem, providing an advanced, pre-built approval management solution that simplifies complex workflows for revenue teams.
Approvals Pro will remain a fully standalone product while seamlessly integrating with Nue’s CPQ, revenue lifecycle and billing offerings.
The acquisition allows Nue to expand into new customer segments, offering businesses a streamlined, automated approval process that accelerates deal velocity, particularly for complex deal structures.
“More and more companies are switching from Salesforce CPQ to Nue. Combining Nue’s powerful quoting and billing with Approvals Pro enables us to offer them streamlined and automated approvals for any size of team,” said Nue CEO Mark Walker.
Key features and benefits of Approvals Pro:
- Automate complex matrix and parallel approvals to eliminate bottlenecks.
- No coding required; easy configuration for any approval flow.
- Works with any Salesforce-based object model, making it highly adaptable.
- Reduces approval cycle time, increasing sales velocity and revenue recognition.
- Ideal for RevOps, sales and finance teams struggling with slow approvals and process inefficiencies. Ideal for Salesforce admins and architects who want to build approvals workflows with configuration instead of code.
- Allows complete visibility into the approvals process with detailed reporting on approvals and rejections
“This acquisition aligns with our broader strategy to establish Nue as the go-to platform for revenue operations and billing in the Salesforce ecosystem, enabling seamless transitions from Salesforce CPQ and Billing to Nue,” Walker added.
About Nue
Nue is an easy-to-manage, omni-channel Revenue Lifecycle platform that meets the needs of businesses looking to innovate and manage their customer revenue lifecycles end-to-end. Nue helps go-to-market and finance teams accelerate sales with innovative and flexible pricing models, and seamless billing while delivering complete visibility and accurate analytics to finance. The company has raised a total of $40 million in funding. Learn more at nue.io.
About Nue Approvals Pro
Nue Approvals Pro is a modern approval management solution built for high-growth B2B SaaS companies. With no-code configuration, intelligent and automated routing, and real-time visibility, it helps companies accelerate standard and complex deal cycles, maintain compliance, and scale with confidence. Nue Approvals Pro is part of the Nue Revenue Lifecycle Platform, which empowers businesses to close, bill, and grow faster. Learn more at rev.nue.io/approvals-pro.
Contacts
Media Contact:
Nicole Brunet
[email protected]
