From startup to global brand, MNML strategically cuts SKUs and increases sell-through with Centric Software

CAMPBELL, Calif., Sept. 4, 2025 /PRNewswire/ — Centric Software^® is delighted to announce the release of a success story about its customer, MNML. A Los Angeles-based fashion and lifestyle brand known for menswear and Direct-to-Consumer (DTC) roots. With the implementation of Centric PLM™, MNML has transformed the way teams create, track and deliver seasonal collections. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Founded by a group of creatives and acquired by AKA Brands in 2019, MNML quickly gained traction through a DTC model. Over time, they expanded to global wholesale markets including Nordstrom, JD Sports and Amazon. Due to this business expansion, sample timelines were unclear, product hierarchies lacked structure and design to production workflows were managed across disconnected spreadsheets. Tech packs varied in quality, creating operational friction and slowing down MNML’s ability to deliver thoughtful, high-quality products at the pace the market demands.

In 2024, product development and production manager Pierre Moreno expanded MNML’s partnership with the Centric PLM team to gain deeper guidance on their workload. Through a series of targeted, expert-led sprints, MNML was able to expand its use of Centric PLM, updating existing workflows to align with the brand’s growth. The team introduced seasonal hierarchies, a unified Bill of Materials (BOM), templated tech packs and real-time calendars, providing clear visibility into sample status and collection progress while enabling smoother collaboration and faster decision-making.

According to Moreno, the impact was immediate. The ability to access centralized, clean data eliminated guesswork that previously defined development cycles. Visibility into sampling rounds, timelines and approvals improved dramatically. Teams previously relying on multiple shared Google Sheets now work with an actionable source of truth. As a result, time spent on administrative tasks was saved, enabling faster, informed decision making.

One of the most significant improvements realized after implementing PLM came from a strategic SKU reset. In 2024, MNML released over 800 styles that underperformed due to rushed timelines and limited creative focus. In 2025, the number of SKUs was intentionally reduced by more than half. They gained higher product quality, stronger sell-through rates and better collection performance. MNML’s summer 2025 drop, the first built under the new structure, became its strongest to date.

The partnership with Centric Software^® improves internal alignment across creative and production teams. Designers gain better insight into timelines and development milestones. Developers gain tools needed to drive workload consistency and vendor accountability. The result is a culture shift where creativity and speed are no longer a trade-off for quality.

“Centric PLM is the operational backbone to make everything possible. It’s not just software, it’s a system that enables us to scale with intention,” says Moreno.

Fabrice Canonge, President of Centric Software, commented, “MNML is an ambitious, forward-thinking brand. We are proud that Centric PLM enabled them to achieve their strategic goal of optimizing the assortment by focusing on SKUs that matter, leading to a boost in both sell-through and revenues. We look forward to working with them as they continue to expand and scale.”

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MNML (www.mnml.la)

MNML is a Los Angeles-based men’s streetwear brand known for delivering elevated essentials at accessible prices. Founded with a direct-to-consumer model and now part of the AKA Brands portfolio, MNML blends premium design with cultural relevance. The brand is sold globally through mnml.la and leading retailers including Nordstrom, JD Sports and Amazon.

Centric Software^® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.