Seasoned marketing and revenue leaders join Measured’s leadership team to accelerate growth and expand global adoption of its AI-powered marketing effectiveness platform.
AUSTIN, Texas–(BUSINESS WIRE)–Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced two key senior leadership appointments: Mike Finnell as Senior Vice President of Marketing, and Andy Dubickas as Vice President of Strategic Partnerships. Together, they bring decades of experience in marketing leadership, revenue acceleration, and go-to-market execution to support Measured’s rapid expansion and mission of helping enterprise brands prove and optimize media effectiveness.
Finnell previously served as Vice President of Global Demand Generation for Iterable, where he helped advance the company’s demand generation and growth strategy. He steps into the role of Senior Vice President after leadership positions at Iterable, Pyramid Analytics, and Reltio. Over the course of his career, he has built and scaled world-class marketing organizations, driving measurable growth through innovative demand generation and brand strategies.
Dubickas joins Measured with deep category expertise and more than two decades of experience leading commercial strategy and enterprise growth across Ad Tech, SaaS, and media businesses. Most recently, he was a Partner at Aperiam, where he advised and accelerated growth for media and technology firms. Previously, he held leadership roles at Lux Research, Ordergroove, Nielsen, and Visual IQ, where he specialized in connecting go-to-market execution with enterprise growth objectives, architecting new revenue streams, and driving international expansion.
“Mike and Andy are exceptional GTM leaders who each bring unique strengths to our team,” said Trevor Testwuide, Co-founder and CEO of Measured. “Mike’s track record of building world-class marketing organizations and his deep expertise in enterprise-level growth strategies make him the ideal leader to guide Measured’s marketing efforts. Andy’s proven ability to champion key strategic partnerships will be instrumental as we continue to scale globally. I am thrilled to add them to help accelerate our growth, allowing Measured to guide even more enterprise brands to the truth in media effectiveness.”
“Measured is the definitive leader in advanced incrementality testing and Causal Media Mix Modeling, delivering always-on, triangulated measurement that marketers can trust,” said Mike Finnell. “I’m excited to step into this role at such a pivotal time to advance their mission of helping marketers navigate today’s increasingly fragmented and complex advertising landscape.”
“Joining Measured at this moment of growth is incredibly exciting, especially as the company continues to set the standard for media measurement and optimization,” said Andy Dubickas. “Marketing has entered the outcomes era where proving ROI with confidence is the ultimate mandate. Measured is at the forefront of this shift. I’m thrilled to help grow our partnerships and technology to deliver even greater impact across the global marketing ecosystem.”
About Measured
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used our award-winning platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments. Measured’s unique combination of analyst-grade expertise and triangulated data helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. For more information, visit www.measured.com.
Contacts
Gretchen Hyman
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