The Move Marks the UAE as the Seventh Retail Market for MANSCAPED®, Bringing its Most Advanced Lineup of Precision-Engineered Tools to One of the World’s Fastest-Growing Self-Care Hubs
SAN DIEGO–(BUSINESS WIRE)–MANSCAPED®, the global men’s grooming company, today announced a landmark step in its international expansion, introducing Monster Middle East (MME) as a MANSCAPED distributor for the Middle East. This strategic partnership unlocks the United Arab Emirates (UAE) as MANSCAPED’s first official retail market in the region, introducing the brand’s award-winning grooming ecosystem to a sophisticated and high-demand consumer market.
Following four years of proven demand through its Amazon channel, the transition to physical retail is a natural progression. The UAE launch targets an addressable male population of 11.5 million, positioning the brand perfectly to transform men’s grooming from routine and necessity into a lifestyle statement in a region where self-care and high-end lifestyle are paramount.
The strategic partnership with MME, a powerhouse renowned for accelerating global brands, will ensure the seamless introduction and scaling of MANSCAPED’s premium product line across the GCC.
“Entering the UAE as our seventh global retail market marks a significant milestone in our strategic expansion,” said Catherine Cronin, VP of Retail at MANSCAPED. “The Middle East is a high-growth region for premium consumer goods, and through our partnership with MME, we are uniquely positioned to win across critical channels. The travel retail ecosystem, particularly major hubs like Dubai International Airport, will enable us to reach today’s dynamic, global luxury consumer.”
The Ultimate Lineup: Advanced Tools for Every Man
MANSCAPED’s entry will spotlight its most advanced, comprehensive lineup of grooming tools to date, designed to handle everything from beard to body and beyond:
- The Lawn Mower® 5.0 Ultra – The signature trimmer for groin and body, featuring a dual-head system and SkinSafe®* technology, gives you the power to trim, shave and shape with confidence and precision.
- The Beard Hedger® – A premium beard-sculpting machine powerful enough to craft any style in a single swipe.
- The Handyman™ – A compact face shaver with a dual-action SkinSafe* blade head, perfect for fast, effortless grooming on the go.
- The Dome Shaver™ Pro – With FlexAdjust technology, ultra-thin foils, and a five-blade design, this head shaver delivers a clean, close, and exceptionally comfortable shave.
- The Chairman™ Pro – A high-performance electric foil face shaver featuring two interchangeable blade heads for a clean or stubble look.
- The Weed Whacker® 3.0 Pro – This compact and powerful nose, ear, and eyebrow hair trimmer ensures no hair is left out of place.
This advanced mix underscores MANSCAPED’s evolution from a category disruptor to a full-service global grooming leader.
A Partnership Built on Performance and Design
Monster Middle East is renowned for turning innovative lifestyle and consumer tech brands into regional leaders, a synergy that perfectly aligns with MANSCAPED’s mission. The partnership leverages MME’s multi-award-winning distribution network and deep market expertise to establish MANSCAPED’s physical retail footprint.
MANSCAPED products will be available through leading consumer electronics and lifestyle retailers, as well as select duty-free airport stores across the Middle East. This strategic placement, particularly at global hubs like Dubai International Airport, is set to capture the attention of high-volume travelers in the luxury travel retail market.
“We’re proud to bring MANSCAPED to the Middle East, a region that celebrates innovation, grooming, and confidence,” said Jehangir Khan, Regional Director, Monster Middle East. “Our partnership reflects a shared commitment to performance, design, and premium experiences, and we’re excited to introduce these products to consumers across the region.”
*SkinSafe® technology does not guarantee cut protection.
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.
About Monster Middle East (MME)
Monster Middle East (MME) is the region’s benchmark in premium brand acceleration—a Dubai-based powerhouse transforming the world’s most innovative wellness, lifestyle, and consumer technology brands into regional market leaders across the Middle East, Africa, CIS, and the Indian Subcontinent.
Rooted in the legacy of Monster Cable and instrumental in the global rise of Beats by Dr. Dre, MME has become a multi-award-winning distributor renowned for visionary category creation, flawless execution, and sustained brand leadership.
From global icons like GoPro, Therabody, and Cricut, to lifestyle disruptors such as MANSCAPED, LARQ, Aarke, My Arcade, and Veritable, MME curates brands that redefine how people live, play, and perform.
With an omnichannel presence spanning retail, duty-free, e-commerce, hospitality, health clubs, and fitness, MME specializes in crafting routes to market that turn brand potential into cultural momentum.
For more than two decades, Monster Middle East has not just represented brands—it has built regional category leaders, setting the gold standard for how technology and lifestyle converge across one of the world’s most dynamic markets.
For more information, contact [email protected].
Contacts
MANSCAPED
Communications at MANSCAPED®
[email protected]
