Future of AIAI

Leading Artificial Intelligence Through Prompt Engineering and People-Led Solutions

By Adam Contos, Partner of Area 15 Ventures

Reframing artificial intelligence from a plug-and-play solution into a strategic and performance-enhancing partner demands detailed, robust processes and rigorous oversight. Organizations that approach AI as an amplifier of optimized operations reap measurable benefits, while those that deploy it alongside flawed foundations risk magnifying company setbacks, shortcomings and areas of improvement. 

Understanding How Your Input Affects the Output – What is Prompt Engineering? 

Effective A.I. prompts fuse precise engineering with organizational context, ensuring each output aligns with corporate values and objectives. In recent years, several A.I. platforms have been developed that assist with tone and voice in writing and speech, BLEND reports. This includes tools for analyzing, adjusting, and even generating different vocal qualities. Some focus on improving writing quality by adjusting tone and style, while others specialize in creating realistic voices and personalities.  

This technology has a long way to go before achieving the refinement to mimic or ‘pass’ as a human being in its reasoning and output. Stanford University reports that, while A.I.’s chain-of-thought reasoning has significantly improved, these systems cannot yet reliably solve problems with complete accuracy or understanding. This has a significant impact on the trustworthiness of these systems and their suitability in both low and high-risk applications. 

The best rule to stick by is that a human should review and refine the search several times prior to pulling the data from the chatbot, no matter how simple the task may seem. While algorithms do learn with each use, they can still produce inaccurate results. Simply put, prompting the chatbot with a simple or vague question will give you a simple, vague answer. Generally, in life, you get out what you put in, and it is no different when it comes to A.I.    

People-Led A.I. and Staying True to your Company Culture 

People-first leadership with A.I. means using A.I. to free managers for human/leader work, not to replace it. You should be leading as a person while the A.I. manages ideas and leverages your time for maximum efficiency. This could be anything from automated scheduling so a manager can have the 15-minute coaching conversation to using predictive insights to spot a business partner or franchisee who’s struggling, then pick up the phone instead of just sending another dashboard link.  A.I. helps process the data needed faster so the actual meetings and conversations can be more productive. 

When A.I. handles repetitive tasks, leaders have more bandwidth to build trust and coach owners, which is exactly what a working business relationship requires to thrive. The biggest complaint I hear from franchisees is that “their person” doesn’t talk to them enough.  A.I. can give that time back to have those conversations. 

Additionally, this equipment needs to be as simple as it is streamlined, accurate and effective. Franchisees run lean and dislike spending time on training.  It must be simple enough for an eight-year-old to figure out – most franchisees are overwhelmed and don’t have the bandwidth to spend large amounts of time learning new processes.   It also can’t be a tool that needs a data-science team to efficiently operate consistently, or it is DOA when it is introduced.   

Spell out who owns the data and how insights are shared across the franchise network.  People are most suspicious and protective of what either hurts or embarrasses them – their data, so it’s important to have rules and communication around this. 

Staying Ahead of The Curve While Staying True to Yourself 

It is human nature to be inquisitive and hungry for knowledge and untapped potentials. While A.I. is already proving to be a revolutionary part of our technological advances, like anything, guardrails need to be put in place. Responsible AI must be a standing agenda item for leadership, not an IT update.  It should be a collaborative effort between the IT department and the executive team, with the executive team ultimately having the final say on A.I. strategy. 

I recently heard about the largest franchisee of a major brand, who is already leveraging A.I. analytics to optimize staffing and menu strategies across more than 300 locations, resulting in improved customer satisfaction and profitability. One of A.I.’s key strengths is its ability to instantly surface global insights, identifying small inefficiencies and opportunities without the chaos of 30 franchisees needing callbacks. It streamlines priorities, provides actionable feedback, and removes the personal tension from performance discussions so the focus stays on the data, not the individual. It’s not about criticism; it’s about clarity and continuous improvement. 

Corporate culture is reflected in A.I. applications, both its triumphs and failings. By leading A.I. with consistent coaching through rigorous, detailed prompts, as well as a people-centered code of conduct, entrepreneurs can harness its transformative power while safeguarding process integrity and cultural value. 

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