GRAND RAPIDS, Mich.–(BUSINESS WIRE)–If we’re being honest, we were all warned well ahead of time that the tariffs were coming. So instead of adopting a wait-and-see strategy and just hoping for the best, Irwin and bluecube3 made a future-forward move and developed a dual-sourcing global supply strategy for their Venue360 platform. This proactive strategy positioned Venue360 as the only seating system able to deliver best in class products at best in the world prices to the global entertainment market — with the reliability, cost-protection, and timeline security our customers and their venues demand.
Rather than reacting to volatility in global trade, Irwin and bluecube3 anticipated it. By building two independent yet fully synchronized supply chains — one in the U.S. and one in Asia — we’ve created a “local-for-local” system that beats tariffs, cuts emissions, streamlines logistics, reinforces delivery certainty, and keeps projects on track across six continents.
GLOCALization by Region:
- North America, Central America, and Western Europe are primarily served by our U.S.-based supply chain.
- Asia, the Middle East, South America, Africa, and Eastern Europe are primarily covered by our Asia-based chain.
This strategy safeguards customer budgets from tariff-related spikes, allows for flexible manufacturing pivots, and locks in project schedules — no surprises, no delays, no asking for forgiveness while we try to figure it out. We have it figured out! We make it where we sell it, so tariffs barely touch us, and supply stays strong!
Plus, thanks to the power of our partnership, manufacturing on two continents means two supply chains that follow the same high standards, certifications, and warranties – so quality is consistent no matter where it’s made.
“This isn’t just about logistics — it’s about the Irwin bluecube3 partnership with the global entertainment market,” said Graham Irwin, CEO of Irwin. “Our customers count on us to deliver precision-engineered seating systems on time, on budget, and without compromise. Venue360 now has the most resilient and intelligent supply strategy in the industry — built not just to withstand change, but to thrive in it.”
This initiative reflects Venue360’s broader mission: To use the power of our partnership to help our customers create iconic landmarks that will stand the test of time and be celebrated for their forward-thinking design and unparalleled fan experience. By anticipating market challenges and investing in global flexibility, Irwin and bluecube3 continue to lead — not just in product innovation, but in project peace of mind.
Contacts
Lisa Zabavski, VP of Marketing + Insights
[email protected]
