Beloved 90s favorites Bubble Jug®, Retro Sours®, and more continue their comeback with major retail and digital expansion
HOLMDEL, N.J., Sept. 22, 2025 /PRNewswire/ — The 90s candy comeback is officially here. Iconic Candy, the company dedicated to reviving legendary childhood treats, is taking its sweetest step forward yet. The brand announced today a triple expansion: the launch of seven new flavors, a nationwide rollout at Walmart, and the debut of its first-ever e-commerce site.
“Bringing back iconic candies isn’t just about nostalgia—it’s about creating joy and sharing those memories with a new generation,” said Kim Wiesen, CFO & Co-Owner of Iconic Candy. “Between Walmart, our new site, and these bold new flavors, we’re making it easier than ever for fans to rediscover their favorites.”
A Flavor Explosion
Iconic Candy is expanding two of its most buzzworthy brands:
Retro Sours®: the wildly nostalgic sour candy that’s gone viral on TikTok, just leveled up with four mouth-puckering new flavors: Raspberry, Watermelon, Passionfruit, and Red Apple.
Bubble Jug®: the iconic 90s powder-turned-gum classic is back with Blue Raspberry, Watermelon, and Strawberry.
These launches continue Iconic Candy’s mission to bring back the flavors fans loved then — and still crave today.
Walmart Rollout
This summer, Iconic Candy hits shelves at Walmart stores nationwide, putting nostalgic favorites like Creme Savers®, Retro Sours®, and Bubble Jug® right next to today’s best-sellers.
The Walmart partnership is a game-changer for Iconic Candy’s reach and visibility, making its portfolio accessible to millions of fans who grew up with these brands—and to a whole new generation discovering them for the first time.
“Walmart’s scale and presence give us the chance to connect nostalgia with everyday convenience,” added Jordan Wiesen, COO and Co-Owner. “There’s something magical about being able to toss a pack of Creme Savers® or Retro Sours® into your cart on a routine shopping trip.”
E-Commerce Launch
For the first time, fans can also shop the full Iconic Candy portfolio directly online at www.iconiccandy.com. The new site brings together every brand revival—Creme Savers®, Ouch! Bubble Gum®, Squeeze Pop®, Retro Sours®, Bubble Jug®, and more—delivering nostalgia straight to fans’ doors.
“People have been asking for a way to shop directly from us—and now they can,” said Kim Wiesen. “It’s all your favorite throwback candies, just a click away.”
About Iconic Candy
Iconic Candy is on a mission to bring back the sweetest parts of growing up. From Creme Savers® to Bubble Jug®, Retro Sours®, Ouch! Bubble Gum®, and more, Iconic Candy revives the legendary brands fans loved then—and still crave today. Every product is recreated with care, ensuring the same flavors and experiences that made them iconic in the first place.
For more information, visit www.iconiccandy.com or follow @IconicCandy_ on Instagram, TikTok, and Facebook.
Iconic Candy, LLC is not connected with the manufacturer of the original product nor ALTOIDS®, HUBBA BUBBA®, or WM. WRIGLEY JR. COMPANY.
CREME SAVERS:
© Mars or Affiliates.
CREME SAVERS Brand used under license.
Contact: Kim Wiesen
732-443-3043
[email protected]
www.iconiccandy.com
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SOURCE Iconic Candy
