MINNEAPOLIS–(BUSINESS WIRE)–HomeServices of America, the nation’s premier provider of homeownership services – including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services – recently held its Stronger Together conference at the iconic Bellagio Hotel in Las Vegas.
HomeServices continues to lead in agent support and development by hosting Stronger Together – an annual event for top-performing agents, now in its third year – across its independently branded, owned brokerage companies.
The event was a multi-day celebration of success, providing inspiration from keynote speakers, curated attendee experiences, and future forward-learning sessions delivered by HomeServices of America thought leaders – all designed to foster meaningful connections and support agents in building their business impact.
The impressive success of the attendees represented total average closings of more than 250% above the national average, and overall ranking in the top 5% of more than 1.4 million Realtors nationwide.
“’Stronger Together’ is more than just a theme,” said Chris Kelly, President and CEO of HomeServices of America. “It’s about collaboration and continuous growth, and a commitment to helping our agents thrive in every market condition.”
Educational sessions collectively emphasized adaptability and innovation, focusing on agent strategies for masterful negotiations, building an organic referral network, leveraging market data, elevating the client experience, and integrating emerging tools like AI and video.
“Innovation was a key facet of the conference,” said Jimmy Burgess, Chief Coaching Officer at HomeServices of America. “We want to help our agents stay ahead of the innovation curve, setting them up for success by continuously equipping them with the tools to manage the industry’s complexity.”
Among the numerous key matters addressed and discussed was the real estate consumer’s desire for services with their lifestyle needs in mind. Today’s consumer prioritizes convenience, seamless interactions, and effortless access to expertise. They expect brands to not only meet but exceed their expectations.
“Sameness is spreading,” noted Kelly. “We want to encourage our agents to be different and to standout. The adage of ‘one size fits all’ is as inaccurate in identifying today’s real estate consumer as any industry I can think of. While technology allows for unfettered access to information, both buyers and sellers statistically benefit more from the involvement of an agent. We believe that technology should support, not replace human interaction.”
Other key insights from the conference included:
- Approximately 90% of individuals aged 22-40 buy homes through a real estate agent.
- To most consumers, technology enhances – not replaces – the real estate buying and selling experience. The agent of the future understands that the ‘human factor’ is never going away.
- A consumer-centric agent with data – and a heart – can make all the difference in the world to a buyer or seller (86% of consumers surveyed agreed with the statement: “Real Estate agents have an expertise that is necessary to help home buyers navigate the complex home buying process”).
- Nearly 80% of consumers surveyed prioritize efficiency, convenience, knowledgeable help, and friendly service as most important elements of a positive customer experience.
“This event reflects what makes HomeServices of America truly exceptional – the partnership of local leadership paired with national resources,” concluded Kelly. “I want to thank our local leadership teams for their unwavering support of the agents attending ‘Stronger Together’ this year.”
Agents left the conference not only recognized for their success but also recharged with a renewed sense of purpose, “This event reminded me why I love what I do,” said one attendee. “It’s not just about transactions…it’s about transformation, for ourselves and our clients.”
ABOUT HOMESERVICES of AMERICA
HomeServices of America is, through its operating companies, the country’s preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, escrow, insurance, and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offers integrated real estate services, including brokerage services, mortgage originations, title and closing services, property and casualty insurance, home warranties, and other homeownership services. Information about HomeServices is available at www.homeservices.com.
Contacts
Israel Kreps
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Caroline Underwood
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Millie Conn
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