Extending Health Union’s proven community model to empower healthcare professionals with a unique blend of clinical data and invaluable patient perspectives.
PHILADELPHIA, Sept. 9, 2025 /PRNewswire/ — Health Union, the leading digital health company for online community-based activation and data, has launched HCP Connect, a groundbreaking suite of professional communities designed specifically for healthcare providers (HCPs). Leveraging Health Union’s 15 years of expertise in building deeply engaged, condition-specific online patient communities, HCP Connect aims to bridge the gap between patients and providers by delivering relevant, timely information and fostering connections among care teams.
“Health Union has spent over 15 years building trust and fostering meaningful connections within patient communities, generating billions of zero-party and first-party data points that fuel our business solutions,” said Olivier Chateau, co-founder and CEO of Health Union. “With the launch of HCP Connect, we are extending our proven community model to healthcare professionals, creating dedicated spaces where HCPs can access patient-driven insights and clinical information in a format that works for them. Ultimately, this engagement can fuel richer patient-provider conversations and stronger brand awareness for sponsors.”
Recognizing the demanding schedules and information overload HCPs often face, HCP Connect delivers content differently. These communities provide easy-to-digest, short-form content that thoughtfully combines essential clinical data with invaluable patient insights gleaned from Health Union’s millions of patient engagements. This includes medically reviewed articles, audio digests, videos, knowledge checks, and polls, all designed as compelling digital experiences that capture attention and drive interaction within busy professional lives. By leveraging Health Union’s deep understanding of patients, HCP Connect delivers content that builds trust and fosters more productive patient-provider conversations.
HCP Connect also offers innovative content features, including:
- KOL Insider: Premium content showcasing influential Key Opinion Leaders sharing their real-world experiences and perspectives, allowing brands to align with trusted peer voices.
- Hear + Now: AI Audio Digest: Leveraging AI to create easily accessible audio summaries of crucial HCP education content, catering to busy schedules and diverse learning preferences.
HCP Connect enables sponsors to scale target list activation and augment HCP reach through Health Union’s proprietary first-party HCP data set, which includes over 8.3 million records and 2.8 million NPIs. This deterministic dataset, encompassing both personal and professional identifiers, enables professionals to be engaged in both their “white coat” (work) and “blue jean” (personal) moments, significantly improving unique reach and addressability. HCP Connect media activation ensures more of the right HCPs participate in the community experience.
Health Union is offering pharmaceutical advertising partners exclusive sponsorship of these first-to-market HCP communities with 100% community share-of-voice (SOV). Brand content can be seamlessly integrated alongside Health Union’s expert-validated editorial, maximizing impact and engagement among advertisers’ most relevant NPIs. Health Union offers a cost-per-engagement model against target HCPs, with superior physician-level data (PLD) reporting and engagement insights, eliminating waste and maximizing brand impact.
Health Union has transformed digital health through the power of community, providing unparalleled support, information, and validation for millions of patients and caregivers navigating complex health conditions. HCP Connect is a natural evolution of this purpose, extending the proven model to the critical healthcare providers who are part of the patient journey. Now, Health Union can drive contextual synergy between patients and their providers, preparing patients for their doctor appointments and ensuring doctors are prepared to discuss the topics that matter most to patients. This full-circle approach will drive improved outcomes for patients, providers, and brand partners.
Explore an HCP Connect community in action at myasthenia-gravis.com/hcp-connect, and discover how Health Union’s industry-leading HCP solutions can elevate your strategy at https://health-union.com/hcp-activations.
About Health Union
Health Union powers the first and largest community-based activation and data platform, transforming healthcare by providing unparalleled support, information, and validation for millions navigating complex health conditions and their care teams. With over 53 condition-specific online communities and 15 years of community leadership, Health Union’s authentic engagements fuel the company’s robust suite of endemic, influencer marketing, and data solutions, driving proven outcomes for patients, HCPs, and brands.
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SOURCE Health Union
