Gregory FCA drops FCA as it modernizes its brand in the AI-driven world of communications
PHILADELPHIA–(BUSINESS WIRE)–Gregory FCA, the 38th-largest independent public relations firm in the country, today announced a comprehensive rebrand marking its 35th anniversary. Moving forward as Gregory, the new brand reflects the firm’s integration of recent acquisitions and its leadership in AI-enabled human communications.
The firm, which was recently named the 2025 PR Daily Content Marketing Agency of the Year and earned the PRSA Silver Anvil Award for Best AI Integration, has solidified its position as the most AI-enabled communications agency in the industry through the development of a portfolio of internally developed AI platforms. The firm employs 130 professionals across its offices in New York, Philadelphia, Boston, and London.
“Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes,” said Greg Matusky, Founder and CEO of Gregory. “What’s changed is the way stories are discovered and trusted. That’s why we’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital and AI-driven capabilities. Today, we help clients succeed across every channel that matters, including the AI platforms that are reshaping how decisions get made.”
Defining the New Era of PR
Gregory’s rebrand signals its transformation from a traditional PR firm into a modern communications partner where people and machines work together to deliver measurable impact. Its new positioning is anchored in three strengths:
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People-Powered Expertise, Enhanced by AI
Gregory combines 35 years of public relations excellence with advanced AI tools that analyze audience behavior, optimize messaging, and anticipate trends. Every campaign is sharpened by data but powered by human creativity and judgment.
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Integrated Communications Across Every Channel
The firm builds end-to-end campaigns that move seamlessly through the marketing funnel:
- Media Relations — earned coverage that drives authority online and off
- Social Media & Paid Social — full-funnel influence strategies
- Creative & Design — branding and storytelling that resonate
- Video & Podcasting — compelling content in sight and sound
- Digital Marketing — SEO, paid media, email marketing, automation
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Content Marketing & Thought Leadership — data-backed narratives that build trust
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Innovation Through Proprietary AI Tools
Gregory has invested heavily in AI-powered platforms designed to solve real-world communications challenges:
- Gregory Influence Engine: The first AI search optimization platform for financial services firms, it helps brands appear in generative AI results by tracking how AI engines cite sources, identifying high-visibility content, and powering campaigns that boost brand authority
- CrisisCalm: Real-time AI-driven tool for managing crises
- Lumina: Media-monitoring platform with custom metrics and noise-filtered alerts
- WriteRelease: Gregory’s generative AI press release tool, pioneered before ChatGPT was introduced
“Clients choose Gregory because we know their sectors as deeply as they do, and we have evolved alongside them. For 35 years, we have translated complex stories into clear, compelling narratives and paired industry nuance with modern AI-enabled communications,” said Joseph Anthony, President, Gregory. “Our clients want a partner who understands their markets, regulators, and buyers. We have grown with them from traditional PR to an integrated practice that blends PR, digital, creative services, and AI to deliver measurable outcomes across every channel, build brands, protect reputations, and drive results.”
With deep experience across financial services, technology and cybersecurity, healthcare and life sciences, real estate and proptech, supply chain and logistics, education, and nonprofits, Gregory has a proven ability to translate complexity into clarity and help clients lead in competitive markets.
About Gregory
Gregory is one of America’s largest and most innovative communications agencies, redefining what’s possible through the power of people and AI. With a global presence of over 130 professionals and offices in New York, Philadelphia, Boston, and London, the firm blends earned media expertise, creative storytelling, and proprietary AI tools to deliver measurable impact across public relations, content marketing, digital strategy, social media, creative services, and video production. Gregory’s integrated approach ensures that client stories rise above the noise and show up in the answers that matter — whether in headlines, social feeds, or AI-powered platforms like ChatGPT, Gemini, and Perplexity. The firm was recently named 2025 PR Daily Content Marketing Agency of the Year and earned the PRSA Silver Anvil Award for Best AI Integration, establishing Gregory as the most AI-enabled communications agency in the industry today.
Contacts
Lexie McNichol
Corporate Communications Director
[email protected]
