Updated GNW Revenue Operations Framework™ and Team Recognitions Reflect Shift to Martech-Driven Strategic Ops
GILBERT, Ariz., Sept. 4, 2025 /PRNewswire/ — GNW Consulting, the Martech-Driven Strategic Operations Agency, today announces key growth milestones for the first half of 2025. Fueled by strong demand for strategic marketing execution, the agency has expanded its team, client base, and capabilities, positioning itself as a go-to partner for outcome-focused operations across industries. To date, GNW has already surpassed its total 2024 revenue, reflecting year-over-year growth beyond 50%. Headcount has more than doubled, with consultants supporting a growing portfolio across SaaS, cybersecurity, financial services, nonprofit, telecommunications, manufacturing, and education.
“We’ve always led with strategy, but now more than ever, our clients need partners who can both think and build,” says Raja Walia, founder and chief executive officer of GNW Consulting. “We’ve never been button pushers. Our consultants are fluent in both business and technology, which is what makes the outcomes we deliver measurable and meaningful.”
Earlier this year, the company rebranded to reflect its evolution into a Martech-Driven Strategic Operations Firm. The new positioning emphasizes a deeper focus on connecting marketing strategy to real execution, with work spanning platforms such as HubSpot, Marketo, and Salesforce, where AI capabilities are playing an increasingly significant role.
“We’re not just implementing technology; we’re solving real, urgent business problems with it,” says Andrea Lechner-Becker, chief strategy officer at GNW. “Our leadership team brings more than 75 years of collective experience across agencies, and that depth shapes every engagement. Clients are trusting us to bring clarity to complexity and to build systems that perform.”
GNW has also released an updated version of its proprietary GNW Revenue Operations Framework™. Building on the success of the initial launch, the updated framework reflects direct feedback from users and the evolving nature of go-to-market operations. Each layer has been refined to more effectively connect strategy to execution, providing organizations with a more precise, practical roadmap to align priorities and accelerate outcomes.
Team momentum has remained strong with recent recognitions and certifications:
- Akande Davis, vice president of operations, was named a Marketo Champion
- Toneshia Harris, project manager, was selected among the top 100 finalists in the 2025 Wrike Elite 100 Awards
- Emily Hood, senior marketing ops specialist, became certified in Openprise
- Erin Kasmarick, director of Hubspot services, earned a Supered certification
Recent projects in auction technology, cybersecurity, and finance show the team’s ability to deliver in complex environments. More case studies are coming later this year as GNW tackles other high-impact, tech-driven initiatives. Looking ahead, GNW plans to continue growing its team and service offerings, with a focus on AI operations, outcome-aligned strategy, and cross-platform expertise.
About GNW Consulting
GNW Consulting is a strategic marketing operations agency that guides companies through implementation, integration and optimization of marketing technology. Since its founding, the company has become known for going beyond implementation to integrating and optimizing MarTech stacks regardless of industry. To learn more, please visit https://gnwconsulting.com/.
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SOURCE GNW Consulting
