Press Release

Free Santa Monica Event Explores How Rituals Transform Everyday Life

Unlikely Collaborators Hosts Spark Salon with Harvard Professor and Author Michael Norton:The Power of Ritual

SANTA MONICA, Calif., Sept. 5, 2025 /PRNewswire/ — Unlikely Collaborators will host its next Spark Salon on Tuesday, September 10 at 11:30 a.m. PT at its Santa Monica headquarters, featuring Harvard Business School professor and author Michael Norton, PhD. The session, The Power of Ritual, will explore how small, everyday rituals bring meaning, structure, and emotional connection to our lives including shaping how we work, bond, and navigate challenges.

Doors open at 11:00 a.m. PT for a reception with food and a book signing. Admission is free thanks to program sponsorship, and attendees can join either in person or via live stream.

For more information, schedules, and to register, visit: https://www.salons.unlikelycollaborators.com/home

Named one of WIRED’s “50 People Who Will Change the World,” Michael Norton is the author of The Ritual Effect, which demonstrates how rituals—from pregame traditions to team-building exercises—can transform unconscious habits into conscious productivity. His work has been featured in The New York Times, Forbes, The Wall Street Journal, and The Economist, and his TEDx talk has been viewed more than four million times.

About Spark Salons

Spark Salons are a signature program of Unlikely Collaborators, the nonprofit founded by Elizabeth R. Koch. These gatherings bring together grantees, researchers, artists, and collaborators for conversations that challenge perspectives and deepen connections. Past speakers have included leading voices who inspire participants to question how we make meaning, connect across differences, and transform the way we see the world. Past speakers have included illusionist Harris III, psychologist Scott Barry Kaufman, PhD, nutrition therapist Kim Shapira, MS, RD, and mythologist John Bucher.

  • Vijay Gupta, violinist, artistic director, and founder of Street Symphony
  • Ellen Bennett, founder & CEO of Hedley & Bennett and author of Dream First, Details Later

  • Candy Chang, urban space artist behind the Before I Die walls
  • Alexandra Samuel, digital workplace expert and author of Remote, Inc.

  • Jud Brewer, MD, PhD, professor at Brown University and New York Times bestselling author of Unwinding Anxiety

About Unlikely Collaborators

Unlikely Collaborators is a nonprofit dedicated to helping people see themselves and the world more clearly. Founded by Elizabeth R. Koch, the organization is built on the Perception Box™ framework, which explores how our unconscious lens shaped by our experiences, beliefs, fears, and identities affects the way we interpret the world. By becoming aware of our Perception Box, we can take the first step toward real change.

Event Details:

  • What: Spark Salon – The Power of Ritual with Michael Norton, PhD

  • When: Tuesday, September 10, 2025 | Doors open 11:00 a.m., Program 11:30 a.m.

  • Where: Unlikely Collaborators Headquarters, Santa Monica, CA

  • Cost: Free (sponsored)

  • Attend: In person or via live stream

  • Register: https://www.salons.unlikelycollaborators.com/home

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SOURCE Unlikely Collaborators

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