In first-ever evaluation, company ranks second in usability across all vendors, highlighting its advanced AI-powered platform built on the industry’s only real-time, global, multimodal network that transforms supply chain operations
CHICAGO–(BUSINESS WIRE)–FourKites®, the leader in AI-driven supply chain transformation and pioneer of real-time visibility, today announced its placement as an Accelerator in the Nucleus Research 2025 Control Tower Technology Value Matrix. In its first-ever evaluation of FourKites — which included extensive customer feedback as part of the assessment process — the independent research firm recognized the company’s network-powered Intelligent Control Tower™ as a “full execution-centric platform,” ranking it second highest on the Greater Usability axis across the entire matrix of 15 vendors.
As a new entrant to the control tower category evaluation, FourKites’ immediate placement near the top of the usability rankings reflects the platform’s rapid adoption and value that extends across supply chain and customer operations. Nucleus Research specifically noted FourKites’ ability to “analyze disruptions in real time and determine the financial and operational impact.”
“Ten years ago, FourKites pioneered the real-time transportation visibility category. Now, we’re transforming the control tower space,” said Mathew Elenjickal, founder and CEO of FourKites. “Unlike other vendors, we’re the only control tower solution built on a real-time, global, multimodal network foundation that gives our digital twins and AI workers complete context around every supply chain object — orders, shipments, inventory, assets, and facilities. Shippers no longer need to settle for monolithic platforms. Our modular, AI-first approach simplifies deployment and accelerates time to value, allowing companies to start small and expand based on results.”
The report also emphasizes that “unlike traditional automation or RPA, [FourKites’ AI] agents act autonomously across multiple systems and channels to resolve disruptions in real time. Each agent can coordinate complex workflows that previously required large human teams, effectively reducing response time and effort in supply chain operations.”
“The control tower market is seeing increased demand for solutions that can automate execution and prevent disruptions across departments, rather than just identify risks,” said Charles Brennan, Senior Analyst at Nucleus Research. “FourKites’ approach uses AI agents to handle workflows that previously required multiple team members. The platform’s ability to work across systems and channels can help teams scale by reducing manual intervention in supply chain operations.”
Since announcing its evolution from real-time visibility provider to AI-powered control tower for supply chain orchestration, FourKites has introduced five AI agents, a natural language analytics platform, and yard and scheduling automation capabilities. The company’s AI models are trained on billions of shipments, six million supply chain documents and more than 12,000 hours of voice data specifically tailored to supply chain use cases.
FourKites stands apart as the only vendor with a real-time, global, multimodal network at its core, processing over 3.2 million supply chain events daily across air, ocean, rail, and road transportation. This network foundation provides unparalleled context to the company’s digital twins and AI-powered digital workers, enabling them to understand the full ecosystem of supply chain objects — from individual orders and shipments to inventory levels, asset locations, and facility operations. This comprehensive, real-time data foundation allows FourKites’ AI agents to make more informed decisions and take more precise actions than systems relying on fragmented or delayed data sources.
Customer implementations demonstrate the impact of automated execution. The Coca-Cola Company reduced customer service response times from 90 minutes to seconds using FourKites’ AI agent Tracy, which handles tasks including identifying stale location data, flagging missing information and proactively communicating with carriers. Trane Technologies eliminated 98.6% of detention costs at two sites through proactive monitoring and operational reviews.
Along with automated actions, FourKites provides analytical views, such as the Order Risk Dashboard. This dashboard includes metrics such as on-time in-full (OTIF) rates, revenue at risk, and exception indicators, providing clear insights that highlight areas requiring human intervention. Outdoor retailer Orvis has used FourKites’ order visibility capabilities to reduce manual track and trace, improve inbound visibility, and proactively manage orders facing delays or expedites. The company now leverages Order Insights to gain real-time snapshots of network activity, uncovering processing bottlenecks and root causes of exceptions while measuring performance against critical KPIs.
The Nucleus Research Value Matrix evaluates vendors based on the usability and functionality of their solutions. Accelerators are recognized for delivering above-average usability with solutions that are rapidly advancing in functionality to meet evolving market demands.
To learn more about FourKites’ placement in the Nucleus Research 2025 Control Tower Technology Value Matrix and download the full report, visit https://www.fourkites.com/resources/nucleus-research-report-2025/.
About FourKites
FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of advanced real-time visibility, turns supply chain data into automated action. FourKites’ Intelligent Control Tower breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily — from purchase orders to final delivery — helping 1,600+ global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration.
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