Future of AIAI

Forecasting in Flux: How AI Models Are Helping Manufacturers Navigate Demand Volatility

By Juliet Bosibori

Forecasting has become one of the most difficult tasks in modern manufacturing. Shifting demand patterns, unpredictable supply conditions, and shortened planning cycles are forcing teams to rethink long-standing methods. Traditional models that once delivered consistent results now struggle to keep pace. As conditions continue to change faster than manual systems can adapt, predictive models powered by artificial intelligence are gaining traction. They offer a way to interpret uncertainty with greater speed and precision. Early results are encouraging, but moving from pilot projects to operational systems still presents challenges, especially when accuracy, trust, and integration are all on the line. 

Improving Forecast Accuracy with Predictive Models 

Many supply chain teams are exploring predictive analytics to improve the accuracy of demand planning. These models apply statistical and machine learning techniques to identify patterns in consumption data, order cycles, seasonal trends, and external variables such as weather, market activity, or macroeconomic indicators. 

Rather than relying solely on spreadsheets or fixed historical averages, predictive models can continuously adapt to new inputs. This is especially helpful when market behavior deviates from past norms or when new product lines are introduced with limited sales history. 

The most significant pilot initiatives I participated in involved the customization of a planning dashboard on Logility software to improve the forecast quality for a single-use product line. The pilot utilized Logility’s predictive modeling solutions to identify factors influencing consumption history, seasonal patterns, and replenishment windows. Instead of using historical methods, the pilot used cloud signals to adapt the forecast with real-time updates. This method is particularly useful for the APAC region, where market volatility is evident. The planning time frame also encompassed the master data changes and stock policy alignment. The pilot was guided by key activities, including audits, user training, and data cleaning. Ultimately, the project demonstrated enhanced forecast accuracy through an automated replenishment pipeline and real-time adaptation. 

Several manufacturers have initiated limited-scope pilots, often focusing on a single product family or distribution center, to assess how the models perform compared to traditional planning methods. In many cases, pilot models have improved forecast accuracy by 10 to 20 percent over baseline approaches, especially in mid-range planning windows. 

One of the main considerations when building out forecasting models is balancing historical data with real-time signals. Historical sales and order patterns remain foundational, but they are rarely enough on their own. External data inputs such as point-of-sale activity, social sentiment, promotions, shipment delays, or commodity pricing can provide signals that improve forecast responsiveness. 

Models that adjust frequently in response to new signals tend to perform better in volatile categories. For instance, demand for seasonal consumer goods or components influenced by retail promotions can shift quickly. AI models are more effective when they are designed to capture and respond to short-term trends as they emerge rather than averaging them out. 

The real-time signals that I can trust in supply chain planning include demand signals based on forecasts and customer orders, inventory levels tracked through safety stock and reorder points, adjustments in lead times as gauged through reports such as the S-Curve Report, and replenishment processes conducted using programs like the Order Review Summary.  I have also encountered common pitfalls such as forecast variability causing fluctuations in replenishment suggestions and data integration issues that exclude items from systems.  

It’s essential to consider the refresh cadence of real-time inputs, as overly frequent updates can increase noise and reduce stability. Many teams settle on weekly or biweekly model refresh cycles, with more frequent updates reserved for exception scenarios or high-priority items. 

Managing Data Quality and Bias During AI Rollouts 

Data quality remains one of the most persistent blockers to effective forecasting. Incomplete product hierarchies, missing historical values, and inconsistent unit conversions can introduce noise into model training and reduce output reliability. 

Another challenge is the introduction of bias—especially when human-generated forecasts or override behaviors are used as training inputs. In some cases, planners apply judgment to adjust forecasts upward or downward. If those adjustments are then used to train the model without proper labeling, it can cause the AI to learn patterns that are not based on actual demand signals. 

For instance, I have partnered with supply chain and network planners to ensure an efficient process is in place to guarantee that planning data is flagged, cleaned, and normalized for consistency, while successfully handling overrides. Any changes to stocking policies, ABC codes, or stock safety are captured within a Task Sheet Tracking File. These master tracking files are linked to relevant Jira tickets, enabling traceability and ensuring that adjustments are readily available for reference. Human adjustments and overrides are managed by defined criteria to mitigate bias and ensure planning data integrity. An example is items flagged as ‘ZERO SALES’, which are excluded from demand flows; however, they allow forecasts to flow through the network, thereby ensuring that discontinued or restricted items do not interfere with planning data integrity. In addition, regular audits aimed to ensure planning data integrity have proven successful in aligning master data with system requirements defined by subject matter experts through set criteria. Combining all these processes guarantees transparency and reduced error. 

Before moving into production, many teams conduct a structured data audit to assess signal strength and reliability across product lines and regions. This includes testing how much each data input contributes to model performance and removing inputs that add volatility without predictive value. 

Moving from a successful pilot to a production-ready forecasting solution requires more than just technical refinement. The transition often involves changes in workflows, stakeholder expectations, and performance monitoring routines. 

Pilot models are typically evaluated in a sandbox environment, where outputs are analyzed in parallel with traditional forecasts. Scaling into production means those outputs will feed directly into planning systems, procurement triggers, and inventory allocations. The operational impact is higher, and so is the scrutiny. 

My team and I have set up a governance structure for transitioning from pilot to production, followed by regular cross-functional reviews with supply chain and network planners. The transition to production is done with phased roll-outs, starting with the low-risk product lines to gauge the scalability and impact on operations. Validation processes were undertaken using available statistical methods such as regression analysis, a method of comparing the output of the pilot to the historical data and conventional forecast, each metric having its own defined thresholds. Performance monitoring dashboards (preferably through tools such as Tableau or Power BI) were designed to track important metrics such as forecast accuracy and inventory levels to allow for quick corrections and further refinements. 

At scale, explainability becomes important. Planners and supply managers need to understand how the forecast was generated, what signals drove it, and when the model might be overfitting to anomalies. Model dashboards with confidence ranges, data input summaries, and change detection logs can support adoption by giving users visibility into the system’s behavior. 

AI forecasting is evolving quickly. Some organizations are exploring reinforcement learning models that incorporate downstream feedback, such as actual sales or inventory turnover, to adjust future predictions. Others are combining demand forecasting with supply-side constraints in a single optimization framework to improve decision-making in constrained environments. 

Significant value creation in supply chain planning will be noticeable over the next 12 to 24 months. The predictive model will be evolved to simulate complex scenarios, for example, demand spikes or supply chain disruptions. The digital twin will allow teams to create virtual replicas of supply chain systems, enabling them to test scenarios and optimize without disrupting the actual supply chain. AI will analyze vast amounts of data to find patterns and insights that were not previously available to reshape and improve decisions. Also, I would like to keep an eye on how these technologies scale to global supply chains, autonomously responding to disruptions and taking proactive measures to prevent potential threats. 

As the technology matures, the success of AI-driven forecasting will depend less on algorithm complexity and more on integration, data quality, and user trust. Building that trust takes time, particularly in manufacturing environments where planning decisions carry real operational risk. 

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