Local Icons Reunite for the 2025 Matching Challenge to Support Shoreline Soup Kitchens & Pantries
MADISON, Conn.–(BUSINESS WIRE)–#endhunger–Lenny & Joe’s Fish Tale, the beloved shoreline seafood restaurant destination, is proud to serve alongside Carter Gowrie as a Co-Lead Sponsor for the 2025 Matching Challenge for Shoreline Soup Kitchens & Pantries (SSKP). The annual fundraising campaign, running from November 1 through December 31, 2025, aims to raise $250,000 to address the rising need for food among shoreline residents.
Now in its 22nd year, the Matching Challenge has become a trusted and impactful tradition, raising over $3.1 million for SSKP since its inception. In 2024 alone, SSKP provided more than 1.4 million pounds of food to the community, highlighting the urgent and growing need for food security in the region.
In a powerful return to his philanthropic roots, Carter Gowrie, the original founder of the challenge, has rejoined the effort as a Co-Lead sponsor—bringing renewed energy and personal leadership to the cause he started in 2004.
“We’re honored to stand beside Carter Gowrie and so many other generous community leaders in this important effort,” said Jim Schreck, Owner of the Madison Fish Tale and former SSKP Board Member. “Helping our neighbors is part of who we are, and we’re proud to support the Shoreline Soup Kitchens and their mission to fight hunger with dignity and compassion.”
Six local businesses have returned as Partner Sponsors—including BrandTech Scientific, Essex Financial, L.C. Doane Company, Sound Rigging, Risk Strategies and Tower Labs. This year’s campaign has raised $105,000 in matching funds to date, doubling the impact of every dollar donated by the public. Additional businesses who would like to become a Partner Sponsor by providing $5,000 or more in matching funds are encouraged to contact Shoreline Soup Kitchens and Pantries at (860) 388-1988.
“For over two decades, the Gowrie Challenge has connected individuals and businesses to help ensure no one along the shoreline goes hungry,” said Amy Hollis, Executive Director of SSKP. “My heart is filled with gratitude for the spirit of kindness that ensures neighbors and friends have access to food. Thank you!”
About Fish Tale:
The Fish Tale is an award-winning Connecticut shoreline restaurant destination with two vibrant locations in Madison and Westbrook. Founded in 1979 as a humble roadside clam stand, the Fish Tale has grown into a beloved institution known for exceptional seafood and warm, family-friendly service. Conveniently located across from Hammonasset Beach State Park in Madison and just a block from the beautiful Westbrook beaches, each location offers its own unique coastal charm. For more information visit: www.ljfishtale.com
Contacts
Ben Schreck
[email protected]
