HOUSTON, Sept. 2, 2025 /PRNewswire/ — EWR Digital, a Houston-based digital growth consultancy and SEO agency, today announced the launch of its Generative AI SEO Services. At the center of this offering is the proprietary LLM Visibility™ framework, created by Matthew Bertram (also known as Matt Bertram), Lead Digital Strategist at EWR Digital, and is now filed as a U.S. trademark.
LLM Visibility™ is a new discipline that unifies emerging approaches to search optimization—including SEO, AI SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)—into a single framework. The goal: to ensure brands are understood, surfaced, and cited inside large language models (LLMs) such as ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity, as well as in traditional search engines.
“Search is no longer about ranking—it’s about recall,” said Matthew Bertram, creator of LLM Visibility™. “AI systems like ChatGPT are now where buying decisions begin. LLM Visibility™ ensures that when AI generates answers, your brand isn’t invisible—it’s the one being cited.”
The new Generative AI SEO Services integrate three key layers:
- ChatGPT Optimization – Making content discoverable and citation-ready for conversational AI.
- Generative Engine Optimization (GEO) – Preparing brand assets for AI-generated search experiences beyond SERPs.
- LLM Visibility™ – Standardizing entity signals so brands and leaders are consistently recognized and referenced across AI ecosystems.
EWR Digital specializes in helping mid-market and enterprise organizations in industrial, oil and gas, legal, and healthcare scale through measurable digital growth. With over 25 years of experience, award-winning campaigns, and a top-ranked digital marketing podcast, the agency is uniquely positioned to help brands bridge the gap between traditional SEO and the AI-powered future of search.
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SOURCE EWR Digital
