New capability elevates transparency for renters by enabling operators and their partners to list one consistent monthly price across all channels.
DENVER, Sept. 9, 2025 /PRNewswire/ — Engrain, the leader in interactive touring, mapping and data visualization software for the built environment, today announced the release of its new SightMap API endpoint designed to help the industry move toward full price transparency.
Available to SightMap customers and their advertising partners, the All-In Unit Pricing endpoint provides a rent amount inclusive of base rent plus all recurring monthly fees—presenting renters with a consistent monthly cost across every marketing channel. This ensures the price shown in ad listings matches what’s displayed on a property’s website, ILS listing and in Engrain’s rent calculator.
“Pricing discrepancies are one of the biggest trust breakers in the renter journey,” said Brent Steiner, CEO at Engrain. “By standardizing ‘all-in’ pricing data across the industry, we’re removing the guesswork and helping renters make informed decisions with confidence. This is a win for operators and advertising partners who want to build trust from the very first click.”
Integration-ready, this API endpoint delivers structured, displayable data for every unit so advertising and marketing partners can quickly incorporate accurate total monthly pricing into their ad listings. By eliminating the need to collect multiple fee types and manually add them to base rent, partners avoid a complex, error-prone process that becomes especially difficult to manage at scale. This makes it far easier for digital ad platforms to move quickly, standardize pricing across thousands of listings and provide renters with a seamless, trustworthy experience.
This launch builds on Engrain’s ongoing Fee Transparency Initiative, which sets a new standard in multifamily pricing practices by giving renters a clear picture of what they’ll pay.
The All-In Unit Pricing endpoint is now available to SightMap customers and their advertising partners. For more information, visit Engrain.com.
About Engrain
Engrain’s mission is to fundamentally transform the way people find, lease and manage property. A recognized leader in next-generation interactive touring technology and map-based data visualization software, Engrain’s advanced integrations and technical flexibility offer solutions for any multifamily technology stack. Clients use Engrain products to engage prospects and residents, analyze and improve operating performance and increase NOI through operational efficiency. The company is headquartered in Denver, Colorado. For more information, visit engrain.com.
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SOURCE Engrain
