NEW YORK–(BUSINESS WIRE)–Emerald Holding, Inc. (NYSE: EEX) is excited to announce the appointment of Danielle Puceta as Chief Digital Officer (CDO), effective immediately. In this newly created role, Danielle will spearhead Emerald’s digital strategy and business transformation, driving innovation and growth across the organization.
As CDO, Danielle will oversee the expansion of Emerald’s Event Tech platforms, lead-generation initiatives, and the integration of AI to enhance productivity and customer experiences. She will also champion product innovation to ensure Emerald remains at the forefront of the evolving B2B landscape. In addition to her new responsibilities, Danielle will continue as General Manager of Elastic Suite, Emerald’s premier B2B ecommerce and digital merchandising platform, where she will focus on scaling the business and refining its strategic priorities.
“Danielle’s deep expertise in digital strategy, business transformation, and product innovation makes her the perfect leader to guide Emerald into its next phase of growth,” said Hervé Sedky, President and CEO of Emerald. “Her proven ability to scale platforms, accelerate transformation, and deliver exceptional customer value will be pivitol as we continue to invest in the capabilities that drive our business and deliver measurable results for our customers.”
Danielle Puceta commented, “I’m honored to step into the role of Chief Digital Officer at such a transformative time for Emerald and our industry. We are building on our leadership – from the events themselves to how they connect with media, content and digital commerce.”
“Our vision is to create a cohesive, year-round journey that delivers continuous value to our communities while keeping our in-person experiences dynamic and relevant. By integrating AI across our products and operations, we will enhance experiences, empower our teams to work smarter and redefine how growth, connection, and innovation take shape as we serve and garner new and existing customers in the next era of B2B engagement,” Puceta added.
Danielle joined Emerald in 2021 as Senior Vice President of Corporate Strategy & Xcelerator, where she led new brand launches and corporate strategy initiatives. She was later promoted to Executive Vice President, Content & Commerce, overseeing both Emerald’s Content division, spanning strategy, development, and optimization, and its Commerce division, including Elastic Suite.
With over 15 years of experience driving business transformation, Danielle has held senior leadership roles at Freeman, where she pioneered digital product diversification and transformation strategies, and at American Express Meetings & Events for Asia Pacific, where she managed teams across 15 countries and built strategic partnerships across China, Japan and Korea.
Emerald is excited to welcome Danielle into this pivotal role as the company continues to innovate and lead the way in B2B engagement.
About Emerald
Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald also delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving ongoing commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering impactful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year. https://www.emeraldx.com/
Contacts
Emerald Media Contact:
Beth Cowperthwaite, SVP, Communications
[email protected]
