- New capability replaces costly satellite and peer-to-peer fiber with Live Broadcast Feed Distribution (SMPTE 2110/2022 JPEG-XS/SRT/RTP) via the Eluvio Content Fabric and delivers global sub-second latency, built-in multi-path routing, and security, without cloud round trips or egress fees
- The Eluvio Video Intelligence Editor (EVIE) now supports live automated highlights generation for multiple sports with a novel agentic AI pipeline combining frame-accurate, AI tagging, summarization, and search; Video intelligence features and personalized composition occur in place (“zero copy”)_ avoiding video exports, reprocessing and excess turnaround time
- Eluvio’s OTT Streaming Stack delivers global low latency live and VoD streaming, built-in rights management, and new advanced viewer features including new unlimited multiview and DVR, versatile sales models, and no-code apps/CMS/social embeds for browser and TV to maximize profitability
- Eluvio to showcase newest innovations and customer use cases at IBC2025 in Hall 8, stand MS5 and the IBC Future Tech Zone in Hall 14
BERKELEY, Calif., Sept. 2, 2025 /PRNewswire/ — In advance of IBC2025, Eluvio today unveiled a new ultra-efficient capability intended to displace legacy satellite and point-to-point fiber for live global broadcast feed distribution (SMPTE 2110/2022) with Content Fabric distribution over commodity IP, delivering sub-second latency, multi-path redundant routing, and security–without cloud round trips or egress fees.
The Content Fabric now ingests raw video over IP (SMPTE 2110/2022 JPEG-XS) and MPEG-TS (UDP, RTP, SRT) and dynamically distributes all program streams–audio, video, and ancillary data–as Content Object “parts”, and generates SRT/RTP/TS outputs to global takers on demand. Average global latencies are under 500 milliseconds independent of ingest and egress location. Built on the Content Fabric’s novel zero-copy routing and distribution protocol, the transport is multi-path, fully reliable, and scales, bringing breakthrough cost efficiency and simplicity. Live feed “parts” persist, providing unlimited recording, replay, and archive without file copies or redistribution.
In addition, Eluvio announced several major new capabilities to the Eluvio Content Fabric (Bangkok Release) and Application Suite for direct-to-consumer (D2C) and B2B video distribution and monetization at scale for sports leagues, premium content owners, and streamers across the globe, which have powered growth to over 500 live events. New advanced viewing features include unlimited multiview, enhanced no-code TV and browser apps, versatile sales models, built-in entitlements, and dynamic ad insertion.
Eluvio also unveiled the first-ever fully automatic live sports highlights generation using inline agentic AI with zero-copies/retranscodings/exports, personalization, and generation during live events. Built into the Eluvio Video Intelligence Editor (EVIE) the feature uses the novel agentic AI pipeline, created by Eluvio’s AI team, combining frame accurate multi-modal AI metadata tagging, speech-to-text, AI vector search, in-Fabric open source LLMs, custom models, 3rd party data feeds, and inline compositions.
Michelle Munson, CEO and Co-founder of Eluvio, said, “Our new live broadcast feed distribution is the kind of game-changing alternative made possible by the Content Fabric. It eliminates the need for expensive satellite distribution and dedicated point-to-point video while providing global sub-second latency and end-to-end security across both D2C and B2B use cases. Coupled with our deep AI-native features and D2C streaming stack, content owners can overcome decades-old barriers of content distribution and open vast new possibilities for monetization. This is what video-in-the-cloud was meant to be.”
Eluvio keynote demonstrations will take place at IBC with details at https://wallet.contentfabric.io/ibc.
Key Capabilities & Benefits
New Live Broadcast Feed Distribution
The Content Fabric replaces satellite distribution, fiber point-to-point connections, and “ground-to-cloud” multi-point egress solutions for live video feed distribution, with a native end-to-end solution via the Content Fabric protocol. Eluvio integrated JPEG-XS decoding into the Content Fabric protocol using intoPIX JPEG-XS/JPEG-2K SDKs to ingest raw video-over-IP sources in addition to AVC/HEVC encoded streams received via UDP/RTP/SRT.
The same live feeds are available on-demand (D2C HLS/DASH), and recorded and distributed (sub-second) as transport streams via the Content Fabric with configurable SRT/RTP outputs built “just-in-time” from the Content Object “parts.” The protocol encrypts sessions end-to-end, provides built-in authorization, and is inherently fully reliable and multi-path. It preserves all SMPTE 2022 individual streams, including video and audio program streams and ancillary data, to provide just-in-time global live feed distribution for both D2C and B2B use cases.
The ingest feeds can originate from any IP source including from cameras, encoders, and broadcast trucks in venue, with Fabric nodes co-located, or via SRT for wide area ingest, allowing the contribution to be extended beyond classic broadcast headend operations to on-site events or sporting locations.
The Fabric protocol localizes the distribution by design so that “parts” for published feeds are served locally from their publishing nodes and distributed parts naturally localize to their takers avoiding all unnecessary round-trips. Most importantly, one decentralized distribution serves every taker eliminating the scaling costs of multi-point cloud “push” technologies.
New AI Content Exploitation (Live, Progressive VoD, Highlights, Archive)
Eluvio hosts hundreds of thousands of live, archive, and library content for premium brands and creators, and with the Eluvio Video Intelligence Editor (EVIE), adds multi-modal AI tagging and indexing, search, and dynamic highlight generation. Content is instantly streamable, downloadable and monetizable with no additional egress or re-transcoding.
EVIE now brings the powerful and frame-accurate Eluvio AI Stack to live video as well as VoD. Highlights and more can be created during a live game with EVIE’s built-in generator combining real-time tagging, play-by-play data posted to the live game “edge”, shot aggregation, indexing and on-demand selection of key moments with the built-in AI Vector Search. The candidates are evaluated and assembled by EVIE. Duration and personalization prompts are also configurable to generate classic or custom results, and the final composition can be edited in place to adjust time ranges, search for new suggestions, or add and remove sections inline. New built-in ground truth pool editing provides secure, private pools for celebrity/athlete/logo detection and other custom models.
Benefits include:
- Automatic generation of highlights during and post-match without file copies/exports, transcodes or associated costs;
- Multi-modal semantic and textual search/clipping for key words or phrases, moments, or audio/music for live events, and discovery/monetization of the VOD library;
- Dynamic compositions comprised of live, VOD and hybrid content; and
- Micro-transaction offerings to embed in social channels and other AI-driven fan engagement upselling initiatives.
D2C Streaming with Direct-to-Fan Monetization
Eluvio is powering over 500 new OTT live D2C streaming events with advanced features on browsers, mobile devices and connected TVs; monetization to fans globally with built-in subscriptions, per event/match purchase options, and ad-supported sales; and dynamic, seamless broadcast rights enforcement. Streaming is provided at full source resolution, including HD and 4K, with dynamic, automatic adaptation to the user’s available bandwidth with low latency HLS/DASH delivery, new unlimited multi-view, and “zero-copy” live-to-VoD and DVR playback. In addition, Eluvio Content Analytics provides complete source-to-viewer audience, QoS, and sales analytics.
End-to-End Security
Eluvio provides end-to-end content security and anti-piracy protection including strong encryption, DRM, forensic watermarking, and dynamic authorization per-offering including geo blocking and rights control. All features are built-in, allowing for hyper-efficient, tamper-proof distribution and on-screen authenticity proofs for the viewer.
Eluvio customers include innovative sports and entertainment brands such as Amazon Studios/MGM, Cricket Australia, European Professional Club Rugby, Red Bull, SONY, Telstra Broadcast Services, UEFA, United Rugby Championship, Warner Bros., WPALiveTV, WWE, and others.
New Partnerships Showcased at IBC 2025:
Eluvio will be a part of Microsoft’s innovative “Matchday to Market” initiative built around the Premier League and powered by the Content Fabric on Microsoft Azure (Hall 14.A.70). Eluvio will also demonstrate its work with intoPIX (Hall 8.F85) for JPEG-XS / JPEG2K ingest for SMPTE 2110 / 2022 live broadcast distribution, and TVU Networks (Hall 7.B55) for live sports and news distribution within MediaMesh.
Eluvio at IBC 2025
Eluvio will exhibit in Hall 8, stand MS5 (upstairs main stand), and the IBC Future Tech Zone in Hall 14, 14.A78. Eluvio’s keynote presentation demos will take place on:
- Friday, September 12 at 2:00 p.m. at Eluvio Main Booth | Hall 8 | 8.MS5
- Saturday, September 13 at 1:00 p.m. at Eluvio Main Booth | Hall 8 | 8.MS5
- Sunday, September 14 at 12:30 p.m. at Future Tech Zone Main Stage | Hall 14
Registration for one-on-one meetings and demonstrations at IBC is available at https://wallet.contentfabric.io/ibc.
About Eluvio
Eluvio (https://eluv.io) is solving the generational problems of video over the Internet with its Content Fabric Protocol, a next-generation content distribution and storage protocol transforming the distribution and monetization of premium video and digital media–in contrast to legacy cloud workflows and CDNs. Recognized as NAB Streaming Product of the Year in 2024 and 2025, Eluvio customers are innovative sports and entertainment brands such as Amazon Studios/MGM, Cricket Australia, European Professional Club Rugby, Red Bull, SONY, Telstra Broadcast Services, UEFA, United Rugby Championship, Warner Bros., WPALiveTV, WWE, and others. Eluvio is led by Michelle Munson and Serban Simu, founders and inventors of Aspera. Based in Berkeley, California with a worldwide team of 40 engineers, scientists and commercial leaders, Eluvio has won the Seicon Grand prize, and the prestigious Engineering Excellence Award by the Hollywood Professional Association and holds 15 issued US patents. On X: @EluvioInc; On LinkedIn: Eluvio https://www.linkedin.com/company/eluv-io/.
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SOURCE Eluvio
