CAMBRIDGE, Mass.–(BUSINESS WIRE)–Datalign Advisory announced Carmen Vetere has joined as Chief Marketing Officer. Vetere will lead and expand consumer growth initiatives, accelerate the direct-to-consumer marketing program, and broaden strategic partnerships as Datalign meets surging consumer demand for professional financial advisors.
With experience at multiple Boston-based growth companies, Vetere brings more than two decades of marketing leadership across the fintech, healthcare, e-commerce, and edtech sectors. Datalign is the third marketplace Vetere will help scale, following successful growth initiatives at Virgin Money, a pioneer in peer-to-peer lending, and Gazelle (acquired by Outerwall), a leading e-commerce marketplace for used electronics. He was also part of the early team at Compete, which was successfully acquired by Kantar/TNS.
Most recently, Vetere served as Chief Marketing Officer at O’Reilly Media, where he led the company’s marketing transformation as the business transitioned from publisher to technology learning platform. In that role, he guided a comprehensive brand refresh, built a global marketing team, and doubled both aided brand awareness and inbound lead generation through paid media, PR, and content programs.
“Marketing is undergoing a profound transformation with the rise of AI and technology-driven platforms,” said Satayan Mahajan, CEO of Datalign Advisory. “Carmen brings precisely the kind of forward-thinking leadership we need to navigate this shift. His track record of scaling consumer platforms through innovative, data-driven marketing strategies will be instrumental as we redefine how Americans discover trusted financial guidance.”
Vetere’s appointment adds to a momentum-filled 2025 for the fintech company, which secured $9 million in seed funding from Link Ventures at a $75 million valuation following 300% year-over-year growth.
“Consumers today face increasing complexity navigating their financial lives, creating a significant opportunity for Datalign’s personalized approach,” said Vetere. “I’m thrilled to join a company experiencing such rapid growth, clearly demonstrating that Americans want and need a trusted platform to connect them quickly and confidently with the right financial advisor.”
Datalign has rapidly expanded an experienced leadership team, with former YouTube engineering pioneer Andy Berkheimer joining as Chief Technology Officer in April and AI interface design trailblazer Puneet Thariani signing on as Chief Design Officer. Recently, Datalign launched GEOs, an AI-powered geographic expansion engine that helps financial advisors identify underserved consumers using machine learning models and a knowledge graph of over 200 million Americans.
A recognized marketing thought leader on brand transformation and AI-driven productivity, Vetere has been featured on The CMO Network podcast, DisrupTV with Constellation Research, and O’Reilly’s “Making Marketing More Productive with AI.” In recent talks, he’s been exploring best practices in preparing for generative engine optimization in addition to traditional SEO. Vetere holds a Bachelor of Arts in Economics from Boston University.
About Datalign Advisory
Datalign Advisory is a financial technology company that connects Americans with fiduciary advisors through a free to use, AI-enhanced platform built for privacy, simplicity, and alignment.
We launched in 2022 from the heart of Cambridge’s innovation hub, with support from Link Ventures. As an SEC-registered business, we’ve built a platform that has already helped connect over $50 billion in assets to 13,000 trusted advisors. 86% of advisors on our platform appeared on the 2023 Barron’s Top RIA list.
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Contacts
Press: John Pelle, [email protected]
