Next-gen personal finance app lets users play for a chance to win back their purchases
NEW YORK, Sept. 30, 2025 /PRNewswire/ — Coverd, a new fintech startup reimagining personal finance for the next generation, today announced the official launch of its mobile app — now available for download on the App Store and Google Play.
Coverd transforms routine purchases into engaging opportunities to win back real money. Each transaction, whether it’s game day tickets, a table at a club, or groceries, unlocks a chance to play a mini-game and win up to 100% of that purchase amount back.
Former Wall Street traders Albert Wang and Eric Xu built Coverd to help people take control of their finances through an experience that’s fun, exciting, and empowering. Unlike traditional personal finance apps, Coverd takes inspiration from behavioral science and mobile gaming to reimagine the user’s relationship with spending and bill payment. Rather than restricting spending, it elevates it — turning it into a moment of possibility.
“We didn’t build Coverd to help people inhibit their spending; we built it to make spending exciting. We let spenders win twice – the second time is when they play it back and win. Our users want immediacy and upside. Coverd gamifies transactions with real financial leverage, meeting users where they are and turning spending into a moment they look forward to,” said Albert Wang, co-founder & CEO of Coverd.
By embedding gamified rewards directly into the transaction experience, Coverd creates a new category of finance. The app has already delivered $2 million in cash back to users through its early access program — a testament to the growing appetite for a spending experience that doesn’t just transact, but pays you back with real upside.
“There’s a generation out there raised on interactive experiences from TikTok to Duolingo to mobile gaming, and finance is the last major consumer category to catch up,” said co-founder Eric Xu. “Coverd brings that energy and anticipation to money — something legacy apps never could.”
Coverd is launching first as a mobile app and will soon expand into a physical Coverd Card. The platform is entirely opt-in, giving users full control over how and when they want to “cover” their purchases.
Backed by marquee investors including Yolo Investments, a16z’s speedrun accelerator, Volt Capital, Tusk Ventures, WndrCo, and Arbitrum Gaming Venture, Coverd is representing a cultural shift in how young consumers want to interact with money. Coverd isn’t here to make you feel bad for buying coffee. It’s here to make that coffee pay you back.
About Coverd
Coverd is a fintech platform reinventing the way people experience everyday spending. By turning routine purchases into high-energy moments of possibility, Coverd transforms personal finance into a gamified experience where users can unlock real rewards through mini-games. Every payment becomes a chance to win back meaningful savings — making spending feel exciting, rewarding, and full of upside. Coverd is based in New York City.
For more information, please visit: https://www.coverd.us
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SOURCE Coverd.us
