Data reveals a 10% year-over-year increase in transactions during the big shopping weekend as consumers backed local businesses
DISTRIBUTED-WORK-MODEL/SAN FRANCISCO–(BUSINESS WIRE)–In Lower West Side, Chicago section, first bullet point should read: Total BFCM Weekend Volume: $8.4M (instead of Total BFCM Weekend Volume: $49M).
The updated release reads:
BLOCK PROCESSES 124 MILLION TRANSACTIONS AS AMERICANS SHOP LOCAL THIS BLACK FRIDAY, CYBER MONDAY
Data reveals a 10% year-over-year increase in transactions during the big shopping weekend as consumers backed local businesses
Block, Inc. (NYSE: XYZ) today released its Black Friday, Cyber Monday results, revealing a shift toward local spending as Americans focus on neighborhood economies. Data indicates Block handled more than 124 million transactions across Square, Cash App, and Afterpay over the four-day shopping period, reflecting a 10% increase from last year.
Record-Breaking Weekend Highlights:
- About 49.8 million unique consumers engaged with Square, Afterpay, and Cash App Card
- More than 1.3 million businesses served during BFCM weekend
- Midtown Atlanta was the local loyalty hotspot, which saw the most repeat customers (57.9k) along with 469k in local transactions over the course of the weekend
- Shoppers looking for the least stressful holiday shopping experience helped push gift card spend to $33.5M
- The peak spending day over the BFCM weekend was Saturday across all neighborhoods
- Social media purchases through Cash App Card grew 13% among young consumers
“We’re witnessing a fundamental shift in how Americans shop,” said Nick Molnar, Head of Global Sales and Marketing at Block. “Consumers aren’t just spending – they’re spending smarter and choosing to invest in their local communities. Our ecosystem is enabling this transformation, connecting neighborhood businesses with today’s digital-first consumers.”
Neighborhood Economic Impact Spotlight:
Midtown, Atlanta
- Total BFCM Weekend Volume: $13M
- Total Transactions: 469k
West Village, New York City
- Total BFCM Weekend Volume: $2.5M
- Total transactions: 181k
Lower West Side, Chicago
- Total BFCM Weekend Volume: $8.4M
- Total transactions: 304k
Next-Gen Shopping Patterns:
- Cash App Card holders increased their local spending by 25%, signaling stronger engagement with neighborhood businesses and a meaningful lift for local economies
- Average BNPL basket size grew 10%, indicating customers are buying more items per transaction
- BNPL consumer spend per customer was up 6%, suggesting more habituation within the Afterpay app
Category Leaders:
Fastest-growing local sectors:
- Services: 91% year-over-year
- Home and garden: 23% year-over-year
- Travel and experiences: 13% year-over-year
Top trending products in retail:
- Shirts and tops
- Shoes
- Pants
“These numbers tell a powerful story about the future of commerce,” Molnar added. “When we give sellers the right tools and consumers more flexibility, local economies thrive. The integration of Square, Cash App, and Afterpay is creating a network effect that benefits everyone – from the corner store to the consumer.”
For the complete Block BFCM 2025 Commerce Report, including detailed data visualizations and neighborhood-specific insights, visit https://block.xyz/bfcm/2025
Methodology
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Square, Afterpay, and Cash App Card** analyzed millions of transactions across all seller industries in the U.S. in 2025 from November 29, 11:00 UTC to December 2, 23:59 UTC. All monetary metrics are displayed in USD.
*Block Consumer Spend Transactions is a metric Block’s Marketing Team uses to measure consumer spending across different businesses during busy periods such as Black Friday Cyber Monday. Block Consumer Spend Transactions includes all posted and pending credit card, debit card, and cash transactions at Square sellers, Cash App Card transactions, and Afterpay transactions. Block Consumer Spend Transactions does not represent Square GPV or overall Block GPV.
About Block, Inc.
Block, Inc. (NYSE: XYZ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
About Square
Square makes commerce and financial services easy and accessible with its integrated ecosystem of commerce solutions. Square offers purpose-built software to run complex restaurant, retail, and professional services operations, versatile e-commerce tools, embedded financial services and banking products, buy now, pay later functionality through Afterpay, staff management and payroll capabilities, and much more – all of which work together to save sellers time and effort. Millions of sellers across the globe trust Square to power their business and help them thrive in the economy. Square, Cash App, Spiral, and TIDAL are a part of Block, Inc. (NYSE: XYZ). For more information, visit www.squareup.com.
About Afterpay
Afterpay is transforming the way we pay by allowing eligible shoppers to buy products immediately and pay over time – enabling simple, transparent and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favorite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ).
About Cash App
Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa is accepted with a personalized Cash App Card, and grow their money with a separate savings balance – all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin**. With Afterpay, customers can also pay over time in a way that best fits their financial needs through participating merchants or directly in the app. Download Cash App for free at cash.app/download.
*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See cash.app for more details.
**Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.
Contacts
Media Contact:
[email protected]
