Marketplace updates empower financial institutions to make better, more informed decisions around deposit strategy
SEATTLE, Oct. 8, 2025 /PRNewswire/ — CD Valet is a digital marketplace that connects consumers with the best CD rates and terms nationwide. The company today announced a milestone expansion of its digital marketplace, adding CDs from all of the nation’s financial institutions that publish rates on their websites. The company also unveiled new functionality to its market-leading intelligence tool. These updates solidify CD Valet as the most comprehensive source of real-time CD market data available today.
CD Valet’s digital marketplace now includes over 38,000 CDs from more than 5,000 banks and credit unions, providing savers access to a wider, more diverse range of deposit offerings. Previously, CD Valet focused on financial institutions with $250 million or more in assets. This expansion delivers a more accurate, inclusive view of the national CD landscape, including real-time insights into market shifts and trends.
CD Valet has also added new features to its market-leading intelligence tool, further equipping banks and credit unions to make smarter, data-driven decisions around deposit pricing strategies. For example, the yield curve tool has been upgraded, now breaking down data by institution asset size and deposit account opening capabilities. New widgets and graphs have also been introduced, providing deeper, more detailed analyses around CD terms and rates, average APY data and savers’ viewing patterns and trends. For banks and credit unions, this information reveals actionable insights and market gaps, and for consumers, it enables quick comparisons to determine whether they’re getting a competitive rate – and where they can maximize their savings.
“Our mission is to bring clarity, transparency and impactful tools to both sides of the CD market,” said Mary Grace Roske, Head of Marketing & Communications at CD Valet. “With this expansion, we’ve built the most comprehensive, accurate view of the national CD market available today; no one else has this depth of data. We’re not only helping financial institutions stay competitive but also ensuring consumers have visibility around and access to the best rates available – no matter an institution’s location or asset size. Our goal is to be the go-to resource for anyone navigating the CD landscape.”
This marketplace expansion comes on the heels of another notable launch; CD Valet recently released its Best CD Rates by State Map, an interactive map of the U.S. that displays the top CD rates from banks and credit unions by state. The intuitive tool was designed to be easily sharable; others are welcome to embed the map into their own sites and resources. Instructions on how to do so can be found here.
About CD Valet
CD Valet is a digital marketplace that connects consumers with top CD rates from banks and credit unions nationwide and enables financial institutions to efficiently and cost-effectively attract retail deposits. With CD Valet, banks and credit unions are empowered to digitally compete with the largest financial institutions, while consumers gain greater visibility and access to better rates. CD Valet offers over 38,000 CD rates, interest calculators and comparison tools for consumers and financial institutions can use its full suite of advertising, analytics, and account opening tools to support deposit acquisition. Visit www.cdvalet.com for more information and check out CD Valet’s Best CD Rates by State Map to maximize earnings on savings.
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SOURCE CD Valet
