Marketing
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AIJ Guest PostApril 24, 2025
The government plans to ‘unleash AI’: Here’s how to make it work for commerce
At the start of this year, the UK government announced its plans to “unleash AI” through the AI Opportunities Action…
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AIJ Guest PostApril 24, 2025
How Generative AI Is Changing the Digital Marketing Mix
AI is like an earthquake for digital marketing — every leader feels the ground shaking. The question isn’t whether change…
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Hassan JavedApril 15, 2025
Ditch the Buffering Blues: Is Krooz TV HD Your Streaming Savior?
We’ve all been there. You settle in for movie night, popcorn in hand, only to be greeted by the dreaded…
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AIJ Guest PostApril 13, 2025
The AI-Powered Paradigm: Remaking UK Marketing in 2025
In 2025, the trajectory of marketing has been irrevocably altered with Artificial Intelligence (AI) firmly establishing itself not merely as…
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AIJ Guest PostApril 13, 2025
Marketing’s AI wake-up call: Time to think bigger
The buzz around AI in marketing has reached fever pitch, but often, the conversation feels frustratingly narrow. We’re fixating on…
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AIJ Guest PostApril 12, 2025
Creating AI-Catching Marketing Campaigns
AI is more than streamlining and automation, it’s all about understanding the consumer to effectively predict their behaviour. Personalisation and…
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AIJ Guest PostApril 10, 2025
The Future of Critical Thinking in Advertising: Training Junior Teams for the AI Era
As advertising agencies embrace Generative AI (GenAI) for content creation, campaign optimization and strategic insights, a critical question emerges: how…
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AIJ Guest PostApril 10, 2025
Reimagining CMOs’ strategies in the AI era
Brand marketers in the financial services industry have long recognised the importance of ensuring an efficient and enjoyable customer journey,…
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AIJ Guest PostApril 10, 2025
From SEO to Search Everywhere Optimisation: How AI is Changing the Game in 2025
For years, SEO was a predictable game: target the right keywords, build quality backlinks, and fight for the top spot…
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AIJ Guest PostApril 10, 2025
Navigating the Role of AI in PR and Marketing: Opportunities, Challenges, and Risks
Artificial Intelligence (AI) is no longer a futuristic concept—it’s a reality that is reshaping industries, including Public Relations (PR) and…
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