Marketing
-
Who Owns AI-Generated Creativity? Rethinking Copyright in the Age of Co-Creation
Executive Summary As artificial intelligence (AI) becomes a routine part of creative production—across music, visual design, software development, and branding—questions…
Read More » -
ROI of White Label PPC vs Freelancers
Return on investment (ROI) is the best way to know that you are winning your pay-per-click (PPC) advertising game. It…
Read More » -
Applied AI in Data Analytics: Use Cases Driving Business Insights
Artificial Intelligence (AI) is revolutionizing the way businesses approach data analytics and reporting. Traditional data analysis, often reactive and manual,…
Read More » -
Automation, Transparency and Trust: The Future of Affiliate Marketing in an AI-First World
UK affiliate marketing spending hit £1.67 billion in 2023, showing a strong sign of continued investment in the channel. Yet…
Read More » -
We Thought We Knew What Made People Respond, Until a LinkedIn Profile API Proved Us Wrong
For most of last year, our outreach team lived in a perpetual state of optimisation. We shortened subject lines, replaced…
Read More » -
Reshaping Influence: How AI is Transforming Influencer Marketing
Artificial Intelligence is rapidly transforming from an experimental technology to an essential component of effective marketing strategies. With global investment…
Read More » -
How PR will help businesses capitalise on the whiplash shift to AI search
AI is changing how people make decisions. Whether it’s a CIO selecting a new cybersecurity provider, a founder comparing cloud…
Read More »
