Marketing
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AI agents: the future of customer interaction or a marketing hype?
Have you ever chatted with a virtual assistant and felt like you were in a conversation with a real person?…
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CRM in Digital Marketing: how to Improve customer engagement
In today’s digital-first world, businesses face a growing challenge: engaging customers across multiple platforms, in real time, and at scale.…
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Javier Ideami on the Future of Work: Blending Human Creativity with Generative AI
At the intersection of creativity, innovation, and emerging technology stands Javier Ideami—a multidisciplinary visionary known for blending art, science, and…
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Role of AI in Social Media: Feeds Read Your Mind!
It’s strange when your social feed feels like it knows you better than your best friend. You think of a…
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This Tech-Savvy Publicist Wants To Level The Playing Field
When a freelancing platform urged me to pivot my profile overnight, it felt like the rug had been pulled from…
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How AI Decides What Answers To Share—And What That Means for PR & Marketing Teams
ChatGPT’s search traffic grew 44% month-over-month in late 2024, while Perplexity saw 71% growth during the same period. Additionally, a…
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AI will empower marketers to create smarter, more engaging ads
The UK’s ambitious AI Opportunities Action Plan, set in motion in January, has paved the way for a revolution in…
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Leveraging AI Insights and Subscriber Analytics to Optimize YouTube Marketing Performance
I’ve seen creators burn out not from lack of creativity, but from the wrong kind of guessing. They post a…
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