Marketing
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How to Use AI Without Losing Trust in B2B Marketing
Artificial intelligence has become deeply embedded within modern business. It’s the driving force across most industries, and marketing is no…
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Will AI Kill the Marketing Agency Model? Or Just the Old One?
Let’s get one thing out of the way: AI isn’t going to kill the agency model. But it’s already killing…
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Professional SEO Services in India for Enhanced Online Visibility and Growth
Professional SEO services in India offer comprehensive solutions to improve a business’s online visibility and search engine rankings. These services…
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Who Owns AI-Generated Creativity? Rethinking Copyright in the Age of Co-Creation
Executive Summary As artificial intelligence (AI) becomes a routine part of creative production—across music, visual design, software development, and branding—questions…
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Applied AI in Data Analytics: Use Cases Driving Business Insights
Artificial Intelligence (AI) is revolutionizing the way businesses approach data analytics and reporting. Traditional data analysis, often reactive and manual,…
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Automation, Transparency and Trust: The Future of Affiliate Marketing in an AI-First World
UK affiliate marketing spending hit £1.67 billion in 2023, showing a strong sign of continued investment in the channel. Yet…
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We Thought We Knew What Made People Respond, Until a LinkedIn Profile API Proved Us Wrong
For most of last year, our outreach team lived in a perpetual state of optimisation. We shortened subject lines, replaced…
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