Marketing
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How AI Clustering and “Silicon Sampling” Are Transforming Audience Insights
At this point, AI has matured into a core enabler across industries, advertising and marketing being one prime example, where…
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AI in Marketing: Towards a New Baseline
Marketers are currently mainlining AI without any idea of the LD-50. Meanwhile, consumer attention is becoming ever more fractured, trust…
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AI: Marketing’s Friend or Foe?
Marketing’s three AI camps AI adoption in marketing is anything but uniform right now, with usage primarily split across three…
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How Voice & AI Chatbots Are Changing SEO: The Future of Search is Talking Back
How often have you read in SEO trends that “next year will be the year of voice search”? Despite years…
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The Promise of Generative AI in Advertising
Generative AI is reshaping digital advertising, unlocking new levels of efficiency, creativity, and personalisation. From automating media buying to crafting…
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The Potato Principle, and why everyone needs to know about it
When a brand wants to stand out, the first step is to try to look different to everyone else. Monzo’s…
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How to Make Pinterest Dark Mode: Embrace Shadows
Pinterest has long been the go-to spot for visual inspiration. Dreaming up that wedding of your dreams, getting ideas for…
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