The changing role of CMOs: Building better customer experiences

The role of today’s CMO has changed significantly with technologies such as Artificial Intelligence shaking up how brands approach marketing.…

How to conduct app marketing research with ChatGPT

Unless you don’t read the news or don’t have access to the Internet, you would have heard of ChatGPT, or…

Nowadays, influencer marketing takes place in the context of algorithms, instant trends, and tons of content that seldom few have…

AIJ Guest Post17 January 2023

A Turning Point for AI By the end of 2022, talk about artificial intelligence was front and center – for…

Max Kraynov9 January 2023

This December, news and social media feeds were littered with AI-generated musings, portraits, and attempted essays. The sudden virality of…

Stan Chauvin8 January 2023

We have seen huge advancements in the field of AI over the last 20 years with the development and popularisation…

We’re now approaching the final hurdle on the road to a privacy-first, cookieless future. The options available to advertisers, marketers…

Nadia Gonzalez16 December 2022

Digital marketers are facing a number of challenges at the moment, all of which will define the industry’s outlook in…

The Merging of Platforms and Technology Will Create a World Where Ads Transcend Digital, Virtual and Physical Space So you’re…

Emma Grace1 September 2022

It is hard to stay at the top of a content creation site and get attention. Without writing quality content,…