Rachel Cascisa17 October 2024

Unlocking the power of generative and predictive AI in marketing

The evolution of large language models (LLMs) has brought about a new era of AI innovation, generating as much excitement…

Balla10 August 2024

Overcoming Challenges in Integrating AI into Video Marketing Efforts

It is easy to assume that embedding artificial intelligence into video marketing is complicated, however, identifying the issues most likely…

Hannah Algar9 August 2024

For all its praiseworthy qualities of speed, accuracy, and comprehensiveness, AI-generated content arguably has one fatal flaw: it’s boring. But…

Abstract In digital advertising, brand safety depends on more than just the ad—it also depends on where the ad appears.…

Balla3 July 2024

AI voice technologies have taken the world by storm. The content creation realm has completely transformed into a more dynamic…

Balla21 June 2024

We bet you’ll agree that AI-based tools and services rule the world today. Although this technology is many years old,…

Balla15 June 2024

Artificial Intelligence (AI) is transforming industries across the globe, and the advertising sector is no exception. As we delve deeper…

Balla11 June 2024

In the digital age, maintaining and enhancing online visibility is crucial for business success. AI is revolutionizing digital marketing strategies…

Balla4 June 2024

AI is becoming one of the foundations of the content creation process. Be it assistive AI or generative AI, content…

Balla13 May 2024

You might have once browsed through a shopping site and had the feeling that it was created especially for you.…