Marketing
-
Beyond Keywords: How AI Is Changing How We Find and Understand Information
Search is changing, but not how most headlines describe it. While terms like “smarter” and “faster” dominate, they don’t capture…
Read More » -
AI Search is a Black Box: here’s what you need to know
The UK’s Competition and Markets Authority (CMA) investigation into authenticity in search and renewed speculation about Google’s dominance suggest a…
Read More » -
Beyond the hype: How marketers can close the AI adoption gap
The AI revolution in marketing is no longer on the horizon – it’s here. Brands are leveraging automation for hyper-personalisation,…
Read More » -
The AI Revolution in Digital Marketing: What Every CMO Needs to Know
Artificial intelligence (AI) has swiftly become a key player in digital marketing. The ability to process massive amounts of data,…
Read More » -
The New Age of AI Creativity: From Efficiency to Imagination
In the last year, we’ve seen a powerful shift in how advertisers think about AI. Where once it was confined…
Read More » -
AI, the Great Equalizer in Programmatic Advertising and a Wake-Up Call for the Old Guard
Since 2005, a few giants have ruled programmatic advertising. And if you were anyone, you had to work. The Big…
Read More » -
The government plans to ‘unleash AI’: Here’s how to make it work for commerce
At the start of this year, the UK government announced its plans to “unleash AI” through the AI Opportunities Action…
Read More » -
How Generative AI Is Changing the Digital Marketing Mix
AI is like an earthquake for digital marketing — every leader feels the ground shaking. The question isn’t whether change…
Read More » -
Ditch the Buffering Blues: Is Krooz TV HD Your Streaming Savior?
We’ve all been there. You settle in for movie night, popcorn in hand, only to be greeted by the dreaded…
Read More » -
The AI-Powered Paradigm: Remaking UK Marketing in 2025
In 2025, the trajectory of marketing has been irrevocably altered with Artificial Intelligence (AI) firmly establishing itself not merely as…
Read More »
